The CBD 'boom', the cannabis compound that doesn't get you high

• CBD Legal treats (to eat, drink and give away) made with "cannabis"

Carlos

was still working as a pharmacist in Madrid when he suffered a

that left him disabled.

The medical prognosis could not be worse: he was never going to walk again.

Perhaps, with a lot of effort and work, he would be able to take a few steps with the help of a walker, but he did not accept it and undertook a journey of more than 12,500 kilometers to reach

, a small town located in the county of Maui, in Hawaii.

An acquaintance had told her that she could find a solution there.

And it was in that town, with less than 3,000 inhabitants, where he learned about the properties of

, one of the more than 120 cannabinoids found in the cannabis plant and that is not psychoactive.

This is just the beginning of the story of

, a

dedicated to therapeutic cannabis, its multiple health benefits and its applications in daily beauty routines, launched less than a year ago.

Its ideologues are

: a pharmacist, an environmentalist specialized in therapeutic cannabis, an expert in digital marketing and a lawyer.

Two of them, Carlos (33) and Pablo (31), are

"The problem that our father had is known as spasticity. Basically, the muscle remains contracted because the nerve sends a signal and since it is damaged it continues to send it," explains

, who is also a pharmacist.

No matter how many muscle relaxants he took, the muscle continued to contract.

But with CBD, the nerve stopped sending that signal and

automatically regulated, "he adds. Accompanied by a strict routine of physiotherapeutic exercises, he was

"Sometimes he uses the cane when he is very tired, but nothing more." .

The experience, but also the strength of their father, encouraged them to delve into the subject.

"We began to study it, to see how it was treated in other parts of the world and we discovered that it was a

to a lot of pathologies. That is why we decided to bring it here and try to help other people," he says.

At first, they focused on online sales, but in January they expanded their horizons and now have a physical space in the

neighborhood .

Pablo remembers that at first the people who entered the place were amazed that they had products for

.

To such an extent that they had to place a sign at the entrance informing that CBD also came in cream.

Today, precisely, its flagship product is the anti-

with 0.10% CBD, which helps reduce wrinkles and signs of skin aging due to its anti-

capacity .

In the premises, where talks are also given by specialists in health, cosmetics and well-being, there are more than

;

seven of them are self-made.

Moisturizing creams, one of them with honey, body lotions, lip balms, serums and masks.

Also oils, which offer various alternatives depending on their uses and concentrations of cannabinoids in the formulation (from 5 to 20%).

"They are all for

because in Spain right now sublingual use is not regulated, although our formulas are also prepared for this," he points out.

CBD helps to calm

, also to

, controls the production of skin fat, is an

and is

, Pablo details.

In other neighboring countries, where sublingual use is permitted, it is used, in turn, for other treatments, such as

's .

Despite the fact that today the CBD boom is reflected in the number of businesses that revolve around this cannabis compound,

in the population.

"There are people who still do not understand the concept that CBD

get you high . You have to explain it over and over again so that they trust that it is a truly therapeutic and not recreational product," says

, environmentalist and promoter of

Oriana managed her brand of

during the pandemic.

It offers oils and creams, all made by herself.

She only sells online because having a store in Spain "is still quite delicate and you have to

of risks ," she says.

But the largest firms, such as

, have decided to go for franchises and show their product offerings through shop windows.

This company of

has already opened seven stores in the Community of Madrid since it landed in the country in 2020.

, responsible for the development of the franchise, points out that customers of all ages arrive at its stores.

The most demanded are oils and flowers.

But they also offer food items -such as a paste with hemp that contains Omega 3 and 6-, cosmetic products and a line for pets, which has also had a very good response.

For Angelo, "today the population is

that these types of products solve many of the problems they have.

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