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Since social networks burst into the lives of teenagers, the boy and girl band phenomenon has multiplied.

It's hard to forget how One Direction filled stadiums around the world and the Spanish Auryn sold thousands of records at a time when CDs weren't so fashionable anymore.

This phenomenon, on many occasions, is promoted by record companies.

Blockberry Creative, a South Korean entertainment company,

revolutionized the way these successful groups were created

, and Loona was born.

The creation of Loona, which means "

the girl of the month

", had South Korea and fans of K-pop music, as Korean music is known, all over the world in suspense.

From October 2016 to March 2018,

each month the company presented a new member

of the group with the release of a single or an EP as a solo artist.

When the first four girls were introduced, the first subgroup was created, called Loona 1/3.

With the next four, Cold Eye Circle was made and, with the last four, Yyxy.

Once everyone's name was known, the twelve together published the single

Hi high

that

obtained more than 35,500 reproductions

only on YouTube.

The girlband's debut album became the second

best-selling album by a girl group

.

"In K-pop, girl groups have a reputation for always having an untalented member who is chosen for her beauty, so Loona decided to prove otherwise by showing that they

can all sing, dance and put on a full performance

," comments Elena Lafuente, a Spanish girl who has been a fan of the group since its inception.

Loona's success is also due to the fact that thanks to the individual presentation, fans recognize all the members separately.

The record company, in order to maintain interest in each of the members, continues to tell the story of its members from time to time,

without ever revealing their entire past

.

The group's songs are varied and that is the reason for its international success.

The hits are

So what

,

Why not

and

Paint the town

, which was the first big hit worldwide.

In the last hours on social networks, Loona has not stopped talking.

The reason for the more than 236 thousand tweets has been her performance in

Queendom

, a reality show in which Korean girl groups compete against each other.

The singers could not participate in the first stage of the contest due to

having coronavirus

and were not scored.

The television network has given the opportunity to show the show they had prepared: a traditional version of

Paint the town

.

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