• The city of Cannes announces this Tuesday "to become the first European city to digitize emblematic sites of its territory", which will then be "sold, in the form of unique immaterial goods, during an auction".

  • The municipality explains that it wants to “invest the metaverse” where buyers can make their purchases associated with certificates of authenticity.

Do you dream of treating yourself to the Boulevard de la Croisette?

To buy the Palais des festivals or the underwater museum inaugurated in January 2021 near the Lérins islands?

This will soon be possible thanks to NFTs (for “non-fungible tokens”, non-fungible tokens), these secure virtual properties.

The city of Cannes indeed announces this Tuesday “to become the first European city to digitize emblematic sites of its territory”, which will then be “sold, in the form of unique immaterial goods, during an auction”.

The municipality explains that it wants to “invest the metaverse” where buyers can make their purchases associated with certificates of authenticity.

"This operation aims to promote the attractiveness of the Cannes destination through the enhancement and promotion of its historical heritage, vector of identity and authenticity", she insists.

A share of the revenue for environmental protection

A total of eleven sites will be digitally recorded.

Also including Port Canto, Île Sainte-Marguerite and its Fort Royal, Malmaison, the Old Port, the Forville market, Le Suquet, Pointe Croisette and the Georges Méliès campus.

To carry out this operation, the city indicates to call on the Cannes company Pertimm, "specialized in artificial intelligence".

Ten will be sold at auction during the Cannes Lions international festival of creativity, from June 20 to 24, 2022, and the eleventh will be offered to a Cannes resident drawn by lot.

“Part of the sums collected will be donated to the Cannes Foundation and will be used to develop projects for the protection of the environment”, specifies the mayor LR David Lisnard.

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