The classic, a magnet that raises piracy by 200%

ball rolls this Sunday

at the Santiago Bernabéu stadium, a parallel classic will have been underway for two weeks.

It is that of those responsible for the

.

The repercussion of the match causes the illicit content to increase by 200%, say those responsible for the office of 'hackers' of the organizer of the competition.

"A

match produces 200% more piracy. We remove 200% more videos. We have

, and we have to strengthen both," explains Emilio Fernández, director of the content protection area (

) of LaLiga Tech, the company that brings together the technological tools of the association of clubs and with which it offers its services to third parties.

During the past season 2020-21, this department blocked more than

by copyright on social networks,

and another 6,000 on digital storage services.

In addition, it eliminated

that illegally used the name of

, 9,000 groups that sold illegal IPTV subscriptions, removed 600 mobile applications and deindexed (removed from search engines such as Google) 27,000 illegal streaming websites and 18,000 websites of illegal subscriptions.

The objective is to avoid a practice that supposes for the sector a loss of profit that in Spain alone is calculated at 231 million euros, the amount that the football industry in Spain stops obtaining for those football subscriptions that are not paid, according to calculations by 2020 of The

, together with the consulting firm GFK.

It is approximately a quarter of what Spanish football earns for television rights in the national market.

A CLASSIC THAT CONTINUES AFTER THE FINAL BEEP

A

match forces them to reinforce their activity long before the ball rolls.

"People start uploading videos of old matches, the typical historical goal of (Lionel)

or (Cristiano)

, so two weeks before we start blocking everything. And when the match ends, we continue. The following week, yes There has been a goal or an important play, that continues to be hacked for a while, "explains Fernández.

For this reason, the team of about eight people that they have divided between Madrid and Mexico doubles to add up to

.

With this distribution they can cover content in more time slots and serve their clients in Latin America.

Their mission is to detect illegal content, for which they have five of their own tools:

searches for protected content on websites, applications and social networks,

investigates streaming websites and identifies offenders,

analyzes illegal service providers of internet television ('IPTV') to denounce them in court,

detects illegal products ('merchandising') that violate protected trademarks and

monitors the status of blocked domains in Spain.

Of all the threats, Internet television services,

are the ones that generate the most difficulties.

"They are the main problem, because through them people consume paid products of all kinds: movies, series, music... And it is the most difficult thing to block," admits Fernández.

In these cases, the work passes from the technological area to the legal area, since it is necessary to go to court to request the closure of these channels.

A recent ruling from last December, issued by the Commercial Court number 6 of Barcelona, ​​allows

audiovisual platform

to ask Internet access operators to quickly block domains that are identified as being linked to pirate platforms.

"Now in Spain, with the new regulations, we are leading the fight against piracy worldwide, but this is a global problem and we have to go country by country," admits the specialist in the fight against piracy.

According to sources from his department, that sentence, and a previous one from 2020 obtained by Telefónica, has allowed them to block 600 websites and almost 3,000 illegal IPTV platforms.

MORE COMPETITIONS AND INTERESTED BRANDS

's anti-piracy vigilantes

have been working not only for Spanish football for some time now.

The MotoGP motorcycling championship, the Belgian League, the division of the

television platform in Mexico, the Uruguayan sports channel

or the Costa Rican

are some of its clients.

'hackers'

to protect their content from piracy, such as the Tomateros de Culiacán baseball team in Mexico.

"And very well-known brands are going to arrive soon," says Fernández.

His work triples these days when Real Madrid and Barcelona meet in the most universal match in Spanish football.

While

,

Junior,

or

try to score goals, they prevent the pirates from scoring as few as possible, in a classic that lasts much more than 90 minutes.

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