Zhongxin Finance, February 16 (Ge Cheng) Recently, it was reported that the two models of Great Wall Motor's Euler brand black cat and white cat are no longer receiving new car orders. Discontinued.
In response to this matter, Zhongxin Finance and relevant persons of Great Wall Motors got in touch.
Great Wall Motor said that due to many reasons such as chip shortage, supply of spare parts, and the decline of national subsidies, there is a backlog of orders for black and white cat models, and the customer's car purchase cycle is too long, which affects customer experience. We feel that, considering all factors, we will stop accepting new orders for Euler Black and White Cat models. The manufacturer will coordinate internal resources to meet the production schedule of existing orders faster, and ensure the speed of car pickup and car purchase benefits for customers who have ordered cars.
In 2021, Great Wall Motor's new energy brand ORA will sell 135,000 units, a year-on-year increase of 140%.
Good cat series (black cat, white cat) models will sell more than 88,000 units in 2021, accounting for 65% of the total sales of the ORA brand.
It is reported that Ballet Cat, Lightning Cat and Punk Cat will be listed in the first half of this year, and the price range of these cars will be between 100,000 and 250,000 yuan.
This model replacement also marks that the ORA brand of Great Wall Motors will have a new round of actions in the field of new energy vehicle products and marketing.
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