Zhongxin Finance, January 19 (Ge Cheng) In the post-epidemic era, although facing the unfavorable situation of "lack of cores and less electricity", on the whole, the Chinese auto market has overcome difficulties and bid farewell to the era of "negative growth" for three consecutive years In 2021, both automobile production and sales will increase year-on-year, with year-on-year increases of 3.4% and 3.8% respectively.

The performance of Chinese brand passenger cars is even more eye-catching, with a total of 9.543 million units sold throughout the year, a year-on-year increase of 23.1%, and a market share of 44.4%, a year-on-year increase of 6 percentage points.

Mid-size sedan--BYD Qin Pro released by Zheng Xiaohong

　　As the leader among Chinese brands, Geely, Great Wall, Changan and BYD have gradually become veritable "leaders" in terms of brands and products through years of accumulation.

In the past 2021, how did the sales of several leading Chinese car companies perform?

Overall, the sales volume of the top three Geely, Great Wall and Changan all exceeded 1.2 million units, with significant economies of scale and widely recognized by consumers.

　　Although there is a gap between BYD and the top three in terms of magnitude, its growth momentum is rapid, and its diversified layout also makes it particularly competitive. "Unicorns" are popular in the capital market.

　　However, although these car companies can go hand in hand in terms of sales, they are quite different in terms of growth potential.

In 2021, Geely will occupy the "top spot" with sales of 1.32 million units, but the growth rate is only 0.6%, while BYD's sales are only 730,000 units, but the growth rate is as high as 75.4%.

Is Geely touching the "ceiling", or is BYD about to "fly"?

Geely: Ranked as the "Top Sales" of Chinese Brands

　　According to official data released by Geely, in 2021, Geely will sell a total of 1.328 million vehicles.

The sales volume is mainly composed of Geely, Geometry, Lynk & Co and Jikr, among which the Geely and Lynk & Co brands are the main force, with sales of 1.06 million units and 221,000 units respectively.

Image source: Geely Auto's official Weibo

　　In terms of sales figures, although Geely Automobile will still rank first among Chinese brands in 2021, it has failed to achieve its own sales target of 1.53 million vehicles.

In 2022, Geely has set a higher sales target - 1.65 million units.

　　In 2021, Geely Automobile set a sales target of 1.53 million units, a year-on-year increase of 16%, but the actual sales volume was only 0.6%.

The target for 2022 is set at "1.65 million", a year-on-year increase of 24.24%.

In 2022, how Geely will accomplish its sales target has attracted a lot of attention.

　　However, Geely still has a bright future in the field of new energy vehicles.

In 2021, the sales volume of Geely brand new energy vehicles will reach 80,600 units, a year-on-year increase of 170.3%; the sales volume of all Geely brand new energy vehicles will reach 100,100 units, a record high, and the overall growth rate is significant.

　　At present, although Geely's sales in the field of new energy vehicles temporarily lag behind traditional Chinese brand car companies such as BYD, Great Wall, and Chery, as well as new car-making forces such as Weilai, Xiaopeng, and Ideal, they are in the annual sales list of new energy vehicles. The ranking did not make it into the top ten, but as the annual passenger car sales champion of Chinese brands, Geely has a broad space for improvement in this field, and new energy vehicles will also become an important fulcrum for Geely to achieve its sales target in 2022.

Great Wall: Novel Marketing Creates "Explosive Styles"

　　In 2021, Great Wall Motor will sell more than 1.28 million new vehicles, a year-on-year increase of 15.2%. At first glance, the growth rate seems to be mediocre, but a series of novel marketing by Great Wall Motor has captured the hearts of many consumers and created a A number of "popular" products have been touted by the market.

Image source: Great Wall Motor's official Weibo

　　In 2021, Great Wall Motors will launch Haval Chitu, Haval Beast, Wei brand Macchiato, Wei brand latte, Wei brand Mocha, Tank 300 City Edition, Tank 500, Euler Cat GT and many other replacement and new models. Gathered a variety of animals such as "cats, dogs, dragons, and horses", tasted a variety of coffees such as "Macchiato, Latte, Mocha", and also from "Mecha" to "Tank", achieved heaven and earth, The naming of each model is unique, with good recognition and exposure.

　　The one-year-old tank brand of Great Wall Motors has created several "explosive" models in a blink of an eye. The most popular is the "Tank 300" which has been on the market for more than 3 months. Order.

It can be seen that Great Wall Motors has found the right direction in creating "explosive" models.

Changan: "Hybrid" strategy pays off

　　According to the official data of Changan Automobile, in 2021, the sales volume of Changan-based Chinese brand passenger cars will exceed 1.2 million units, a substantial increase of 23.1% year-on-year.

Among them, CS75 large SUV sales reached 280,000 units, UNI series annual sales exceeded 120,000 units, and Auchan brand annual sales reached 228,000 units, all of which have become the leading models in their respective segments.

　　For a long time, Changan Automobile has been deeply cultivating hybrid models, and has formed its own "discourse power" in this field. Changan's iDD hybrid system has become the "benchmark" in the industry.

Image source: Changan Automobile's official Weibo

　　Different from the traditional hybrid technology, the method adopted by Changan iDD hybrid is more advanced, the cost is higher, and of course the effect is better.

It added a clutch to the original dual-clutch gearbox to form a three-clutch solution.

In this way, the needs of "full-scene" working conditions such as low-speed pure electric and high-speed direct drive can be realized.

　　Thanks to the promotion of this technology, the hybrid models equipped with Changan iDD technology realize hybrid operation under all working conditions. The vehicle is more fuel-efficient in pure electric mode, and the engine directly drives the vehicle at high speed, with better power. Although the average price of UNI series models is not low, the sales volume has repeatedly hit new highs.

BYD: New energy "The scenery here is unique"

　　In 2021, BYD's passenger vehicle sales exceeded 730,000 units, a year-on-year increase of 75.4%, of which new energy vehicle sales exceeded 593,000 units, a year-on-year increase of 231.6%, and the overall sales accounted for 81%. Car sales champion of the year.

Image source: BYD Auto's official Weibo

　　As a pioneer brand of new energy vehicles, BYD's position in this field is unquestionable, and its products have the characteristics of wide coverage, good economy and advanced technology.

Consumers' recognition of BYD's new energy models is very high. As a traditional car brand, BYD's new energy models account for the highest proportion of sales.

　　In addition to automotive products, BYD's breakthroughs in the field of power batteries are also obvious to all. In 2021, BYD will rank fourth in the installed capacity of global power battery companies, second only to CATL, LG New Energy and Panasonic. The safety and economic aspects have been widely verified, and the market prospects are limitless.

New energy vehicles will become the "new explosion point" of the auto market

　　The performance of Chinese brand passenger cars in 2021 can be described as "unexpected". Geely, Changan, Great Wall and BYD have all continued to exert their strength on the track they are good at, and their production and sales and market share have increased simultaneously. '' transcript.

　　According to the prediction of Fu Bingfeng, executive vice president and secretary general of the China Association of Automobile Manufacturers, the total sales volume of automobiles in my country is expected to reach 27.5 million in 2022, a year-on-year increase of about 5%.

Among them, the number of passenger cars is 23 million, a year-on-year increase of 7%; the number of new energy vehicles will reach 5 million, a year-on-year increase of 42%, and the market share is expected to exceed 18%.

　　It can be seen that in 2022, the overall production and sales of automobiles in China will maintain steady growth, and there is a lot of room for improvement in Chinese brand passenger cars.

At present, the new energy vehicle market has shifted from policy-driven to market-driven, and consumers' awareness and purchasing power of new energy vehicles are gradually increasing. point".

(Finish)