Seoul Milk uploaded an advertisement video comparing women to 'milk cows', but after it got caught up in controversy, it was made private.
Seoul Milk released a 52-second video promoting its organic milk products on its official YouTube channel on the 29th of last month.
The video begins with a scene where a man with a camera finds a clean area in Gangwon-do and shoots something.
After the man's narration, "We finally managed to capture them on camera," appears on the screen of women in white clothes gathering in a stream to drink water and do yoga on the grass.
Afterwards, a man secretly filmed the women and heard a sound when he stepped on a branch, and when a woman turned her head toward the sound, all the women in the grass turned into cows.
The video ends with the narration "Clean water, organic feed, 100% pure Seoul milk, organic milk from an organic farm in a pleasant clean nature" and a smiling man drinking milk.
After the video was released, criticisms were raised online that the advertisement comparing women to cows was offensive and inappropriate.
It was also pointed out that the man in the video secretly filming women in the forest with a camera reminds us of illegal filming.
Netizens commented, "Both the person who created the advertisement and the person who sent it out lack sensitivity to gender", "I doubt whether the advertisement from 2021 is correct", "The scene where a woman becomes a cow and even an illegally filmed scene is vomited" I was angry.
As the controversy grew, Seoul Milk made the video in question private.
An official from Seoul Milk explained, "If you look at the video, there are not only women in the clean nature, but there are also men.
"It's not our intention, but there might be some misunderstandings, so we're taking the video down now," he added.
This is a 'news pick'.
(Photo = 'Seoul Milk' YouTube capture)