The fight against GAFAM, and their abuse of a dominant position, has just taken a new step in Europe.

The European Parliament's Internal Market and Consumer Protection Committee (IMCO) has in fact approved by majority certain changes to the European Commission's proposed law, known as the Digital Markets Act (DMA).

This digital markets law establishes a number of obligations and prohibitions for Google, Apple, Facebook, Amazon and Microsoft, which hold a dominant position in the digital market.

The law must give more power to the European Union.

"The current competition rules are not sufficient," said in a statement MEP Andreas Schwab, who coordinates the drafting of the text in the European Parliament.

He adds that this law will sign "the end of the game for unfair practices ... It is the legislator who sets the rules, not private companies".

A solid framework

IMCO has confirmed the business sectors that will be affected by this law.

These include social networks, search engines, operating systems, online advertising services, and video sharing services.

The bill also wishes to prohibit the use of personal data for advertising purposes without the consent of users.

An amendment also provides for a ban on advertising targeting minors.

The vote on the Digital Markets Act is expected in plenary in December.

If the bill is approved, Parliament will begin negotiations with member states in the first half of 2022. The aim is to bring this new legislation into force from January 1, 2023. The parallel bill, known as the Law on digital services (DSA), will be voted on by the Internal Market Committee at a future meeting.

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