There is no decline in computer sales in the UAE market

“Huawei”: 4 variables in consumer behavior in the laptop market

Keith Lee: "146% growth in sales and supplies of (Huawei) computers to the UAE market during the third quarter."

The head of the Consumer Business Group in the "Huawei" group in the UAE, Keith Lee, said that the changes imposed by the Corona virus "Covid 19" pandemic on the work environment and education, had repercussions on changing the behavior and trends of consumers in the markets of laptops in the markets of the country and the region.

He added to "Emirates Today" that the most prominent variables that he monitored were represented in four trends, the first: the largest demand operations in the laptop market focus on ultra-thin products or with light weights compared to the weights of traditional devices, for ease of portability by school and university students, as well as About the high frequency of remote work, or working in a hybrid system that combines the office and the home, which was established by the pandemic.

He added that the second trend was consumers' search for products that provide new additional technical advantages related to support for remote video calling programs, whether related to the quality of cameras, or sound improvements during calls in different media, especially those characterized by noise, while the third trend represented the growth in demand for Products that enable technologies that make it easier to connect with other surrounding devices, whether for peripherals such as smartphones, tablets or printers.

Li pointed to a fourth trend represented in the high consumer interest in computers that offer technical characteristics similar to those in smart phones, which was not present in the pre-pandemic periods, due to the increase in transactions and greater dependence by company employees and students on computers. To carry out work activities in different environments or education.

Lee stressed that no noticeable decline in computer sales in the UAE market has been observed, following the return of students to their schools and employees to offices, with continued reliance on laptops.

He said that according to the newly observed data, the group recorded a growth of 146% in sales and supply of computers to the UAE markets, during the third quarter of 2021 compared to the same time period of 2020.