An alternative to Google's search engine, DuckDuckGo has decided to prevent Android apps from tracking you.
A "protection against the tracking of Android applications" has just been put in place, it is indicated on the blog of the search engine.
Integrated into the web browser, this feature will block all trackers associated with Android applications on your smartphone, explains
Phonandroid
.
According to DuckDuckGo's analysis, there is work to be done.
Over 96% of free Android apps come with trackers that can track your actions once you're online.
All this information reaches the servers of Google or Meta (parent company of Facebook and Instagram), allowing these large Web companies to refine their advertising targeting.
Similar to a firewall
The tool developed by DuckDuckGo, which remains optional, will run in the background and act as a security firewall. It will detect the sending of data to companies specializing in advertising tracking. Practical case: by opening the Daily Mail application, DuckDuckGo will instantly register that it is blocking trackers from Google, Amazon, WarnerMedia, Adobe and the advertising company Taboola,
Wired
says
.
For now, this "protection against tracking Android applications" is available in beta.
You must register in Settings> Application tracking protection (in the Privacy section).
This feature is similar to what Apple has offered since the end of April with the iOS 14.5 update by preventing applications from tracking the behavior of iPhone and iPad owners, and from using their data for personalized advertising.
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