Instagram could set up a paid subscription system for users.
The goal would be to better remunerate content creators.
It is the update of the application under iOS that has put the ear to several audience analysis and statistics services, reports 01Net relaying information from
Techcrunch
.
Integrated purchasing options called “Instagram subscription” have indeed appeared in the application.
Offers range from $ 0.99 to $ 4.99.
Instagram has not commented on this information, but earlier this year the Meta affiliate (formerly Facebook) had already indicated that it would explore the idea of content that would be available only to those who are willing to pay.
A way to diversify its resources
Users who take a paid subscription will have access to exclusive content from their favorite accounts and allow the creators they support to be paid. At the same time, this system would allow Instagram to diversify its sources of income because the application would surely take a percentage in the process. According to
Techcrunch
, Instagram will test this feature first with a small group of creators before releasing it to more.
The subscription system could first see the light of day in the United States before being offered to the rest of the planet.
Instagram is not the only platform that wants to charge users to remunerate content creators.
Twitter has already launched the Super Follow option which allows subscribers to access exclusive content from those they follow.
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