TikTok is perhaps the benchmark platform for sharing innovative choreographies or recipes, but you can also find young financial influencers who have found their audience ... Variations around the word "invest" on the platform can bring together millions , see billions of views depending on the language.

StockTok, the keyword that serves as a rallying point for stock marketers and other market fans on TikTok, has already garnered 1.7 billion views, while its cousin FinTok has more than 500 million.

Financial lessons from "Squid Game"

In Australia, financial influencer Queenie Tan, 25, has nearly 100,000 subscribers for her “Invest with Queenie” account, and a few tens of thousands more on YouTube and Instagram. For her, it's about sharing the advice she would have liked to have found 6 years ago, when she herself embarked on investing in the financial markets and when she was looking for her tips in books.

Shot in his living room in Sydney, his videos offer education on the different investment vehicles, and more fun content such as the financial lessons that can be learned from

Squid Game

, Netflix's flagship series combining social allegory and extreme violence and which has been a global hit for weeks.

But Queenie Tan does not hide that she has no financial qualifications, like many financial influencers.

"People like me make complicated things fun"

Mexican Andres Garza is a certified financial advisor.

Like Tan's, his videos perfectly suited to TikTok are very popular with young people, happy to find advice from someone their age.

“People like me make complicated things fun,” says the 22-year-old.

For Andres Garza, social networks and apps that make it possible to buy and sell stocks and financial products democratize access to wealth.

“The financial system has always left the ordinary investor behind,” he says.

But “more and more, anyone can participate.

"

Call for caution against scams

"It's great" that so many people "feel they can start investing," says Queenie Tan.

“On the other hand, there is a lot of shady stuff too,” she says, referring in particular to the maneuvers of certain influencers to push titles up and then sell them at a profit.

Many regulators around the world, such as the AMF in France, have called on young investors to be cautious about financial influencers.

And Plaxful, a cryptocurrency exchange, recently tested a sample of FinTo videos: one in seven was spurious.

To combat this phenomenon, TikTok has also banned users from posting sponsored content on cryptocurrency and investment services.

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