The squid game jackpot is thanks to the government?



The drama Squid Game that broke all Netflix box office records.



It took first place in all 83 countries where Netflix is ​​served.



People all over the world imitate Takchichigi and Dalgona Gacha, as well as squid game character costumes.



With BTS, the movie Parasite, and even the squid game, the Korean Wave is continuing.



Hallyu, the Korean wave in English, has been used a lot, but this year, the word Korean wave has been added to the Oxford English Dictionary as it is.




Meaning is what we think it is.



There are many more than the Korean Wave.



Following K-pop, which was first pre-ordered in 2016, K-drama was added this year, and the prefix K-, meaning Korea, was also added.



Nearly 30 new Korean words were published, including hanbok, manga, mukbang, chimaek, aegyo, and hit jackpot. Thanks to the Korean Wave, it was even said that the Oxford Dictionary had K-updated this year.



As a result, there are many foreign news articles analyzing why the Korean Wave is so popular and why.



Let's take an example.



This article was published in the British daily The Times.



The title says, How did the Korean Wave conquer the world?




In the United States, there was an article about the invasion of Korea, and an article with a similar title appeared in France as well.




However, looking at the contents, most analyzes that the main reason for the success of the Hallyu wave is that the Korean government has invested heavily in the cultural industry to enhance the national image and increase exports since the late 1990s.



Just as the Korean economy achieved the miracle of the Han River through export-led policies, the Korean Wave also succeeded thanks to the government's support policies.



[Hong Seok-kyung/Professor of Journalism and Information Sciences at Seoul National University (Korean Wave researcher): (If that's the logic) Aren't Chinese cultural products supported by the Chinese government the most successful in foreign countries? It's not like that. To say that it has reached this point through the government-led cultural industry is to really underestimate the cultural capabilities of Korea.] It



is not our fault that many foreign media are writing this way, although it is not that the cultural industry support policy is unique to Korea. There is a little.



There is a lack of systematic research on the Korean Wave, and Hallyu fans are increasing at a tremendous rate around the world, but research on this phenomenon within us who raised Hallyu was insufficient.



As a result, similar stories are being repeated depending on fragmentary past articles or promotional materials.



[The flower of Mugunghwa has bloomed (again).] The



Korean Wave started mainly in broadcast dramas in East Asia in the 1990s, but since then, with the development of the Internet, it has started to form a voluntary fandom all over the world. has become a major trend in



It is the result of accumulating cultural capabilities based on freedom of expression after democratization and successfully climbing the trend of digitalization and globalization.



[Hongseokgyeong / Seoul National University Press Information Department Professor: I think Korea is assumed to have been equipped with skills while countries with experience that can be a universal story in both countries that are not as advanced camps -



Bulletproof Boy Scouts is an online show opens in South Korea It's time to review British daily newspapers and watch new Korean dramas from all over the world.



This is why it is urgent to expand research manpower and infrastructure to support the Korean Wave academically and systematically.



Also, it is good to remember that Hallyu is not a gift that suddenly fell from the sky one day, but the fruit of many Korean pop culture industry workers and fans working together.



(Video coverage: Chan-su Lee, Nam-seong Kim, Video editing: Seung-jin Lee, VJ: Se-gwan Oh, CG: Soo-hyun Shim and Seung-hyun Seo)