Chinanews.com, Beijing, November 2 "I got a new iPhone, I really can't tell the difference." Recently, the news that "Apple co-founder Wozniak said there is no difference between the new and the old iPhone" caused widespread news. discuss.

  Behind the hot discussion is that the mobile phone industry has entered a new situation in which the mobile phone industry has entered the confusion of innovation and market downturn, and needs to make up for the high-end and break the dilemma of homogeneity.

  Apple squeezed toothpaste and Huawei was suppressed. One was proactive and conservative, and the other was hard to reach. Who would carry the banner of innovation in the mobile phone industry?

Samsung mobile phones are no longer in the Chinese market. Xiaomi, OPPO, and VIVO are extremely active, and glory quickly recovered after independence.

Weak innovation and the mobile phone market is sluggish

  At present, the epidemic is slowing down the growth of the world economy, and the mobile phone industry cannot stand alone. Even in China, where the global economy is recovering, mobile phone shipments are also showing a downward trend, and the market is in a downturn with weak growth.

The latest data from Counterpoint Research, an authoritative research organization, shows that in the third quarter of 2021, the total shipments of China's smartphone market were 76.5 million units, a year-on-year decline of 9%.

  In fact, the lack of growth in the mobile phone market is nothing new. It has already changed from an incremental market to a stock market. Nowadays, it is more of a fierce competition in the replacement market.

Zhang Yang, a senior analyst at Beijing Boruiheng Consulting, believes that "market factors such as insufficient product innovation and close to saturation of the market are the reasons for the decline in mobile phone shipments."

  In the future, under the continuous influence of many factors such as economic uncertainty, global core shortage, and prolonged replacement cycles, the Chinese mobile phone market may continue to prolong the situation of brand concentration and fierce competition.

  Looking at the mobile phone circle in recent years, industry innovation has been obviously weak, and mobile phone manufacturers are more of the generational change of components.

Not only that, many mobile phone manufacturers have also begun to rely heavily on the technological changes of suppliers' components to support the scene, while the brands themselves lack technological innovation, causing the product experience to stagnate.

  Wozniak's complaints about the iPhone faintly expressed his dissatisfaction with Apple's lack of innovation in products.

  However, in fact, there is no need to lament Apple's innovation.

Judging from the historical laws of science and technology, revolutionary innovation in the market will inevitably come sooner or later. Moreover, Apple is still innovating and making progress, and is still the leader in innovation in the mobile phone industry.

Driven by innovation, can we become a leader in the mobile phone industry

  "When was the last time you cheered for a new technology?" Faced with this question, digital enthusiasts often frowned and recalled years ago.

Indeed, there are fewer and fewer innovations in mobile phones. Every time a new product is released, users see more regular iterations of technical specifications, rather than the cheering and excitement of technological innovation.

  "In the homogeneous competition, what is the comparison? That is to see who makes the most innovative and easy-to-use products when the incoming materials are basically the same." said a research and development staff of a mobile phone company.

  Who can win in this mobile phone "innovative breakthrough war"?

According to the latest report from Reuters, although Apple's share in China has increased, it still faces threats. At present, Apple's competition in China mainly comes from the glory of Chinese mobile phone manufacturers.

Honor released its high-end mobile phone-Honor Magic 3 series in August 2021, priced at 7999 yuan, and the cheapest iPhone 13 series is priced at 5199 yuan.

  At the same time, Canalys, a market research organization, also believes that "Honor and Apple will be the focus of the mobile phone market in the second half of this year."

  According to Canalys analysis, Apple’s iteration of the new iPhone 13 series as scheduled is still attractive to Apple’s large number of 4G users in China, and it has adopted more favorable pricing to further lower the entry threshold of the iPhone. The market has responded positively to pre-sales; and Honor is the third. In the quarter, a large number of domestic channels resumed distribution, coupled with the replacement demand of some Huawei users, the month-on-month growth reached 105% and returned strongly.

  From the perspective of the industry ecology, there is a view that Apple, which pioneered the IOS ecology, is undoubtedly one of the leaders in mobile phone innovation, and Honor is very likely to relay Huawei to become the innovation leader in the Android camp.

  For example, in terms of image power, Apple’s latest iPhone 13 series, in addition to the attractiveness of upgrading for old users of handheld 4G mobile phones, also provides a new single-camera multi-frame fusion technology at the level of technological innovation, which can use the powerful computing power of the chip to integrate a single camera. The multiple images taken by the lens are fused and processed to bring better photo effects.

Honor goes a step further, achieving multi-lens fusion. In addition to multi-frame fusion processing, the new "multi-camera fusion computational photography technology" can also schedule full-lens participation and full-focus fusion computational photography capabilities.

  As a result, some mobile phone reviewers believe that compared to the single-lens multi-frame fusion technology of the iPhone 13 series, there is no single lens limitation and a wider range of use.

With micro-knowledge, the glory after independence not only did not slow down in the dimension of technological innovation, but also retained the accurate predictive power of the industry's innovative technology trends.

  This is true for glory, and so are brands in many domestic technological innovation fields such as smart cars and smart homes.

Technological independence and self-reliance is a national policy, and the road to technological innovation in domestic mobile phones and other industries is the best opportunity period.

Whether it is Honor or Xiaomi OV, as long as you insist on technological innovation and respect consumers, whoever is the final winner should applaud them.

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