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The renovations of the Ritz (now with the surname of Mandarín Oriental) and the new Rosewood Villa Magna, the first anniversary of the Four Seasons, the reopening after the Bless pandemic,

the first Canopy by Hilton

... The

hotel

boom

that floods Madrid continues Wind in their sails.

And although the city has no sea, so much movement demonstrates the importance of the capital as

a Spanish tourist destination

and business center.

where luxury investments grow the most.

Not surprisingly, the

Hilton

lifestyle

line

- owned by Hotel Investment Partners - has chosen

the financial district

, in the heart of the city, to set up an avant-garde project very different from the rest of the hotel offer in Madrid. The old Holiday Inn in Azca has been converted into a

boutique

hotel

managed by Barceló that represents

an interesting commitment to cosmopolitan and open design

, as a meeting point in the city.

"A progressive recovery is in sight, albeit slow but very positive. Large international brands are setting their sights on Madrid and that is great news, since the potential as a

reference city in Europe for both leisure and business

is unquestionable. ", says Koldo Salazar,

general manager

of the hotel.

FOCUS ON BUSINESS

It is the third opening in the last year and the first Canopy by Hilton in Spain.

While it could be five stars, however, it has been bet on four to attract meetings and trips of companies that discard this option. After an investment of 38 million euros, the building has

314 rooms with modern air

, a swimming pool with views of the

business center, a

restaurant open to the general public with traditional winks and it has opted for

live performances

on a splendid terrace that well Madrid residents will be able to take advantage of it. There is also a

coworking

area

, a gym and, attention, the rooms are full of books everywhere.

What is new about this hotel for restless people?

"The Canopy brand and our Hotel by Hilton Canopy Madrid Castellana want to offer

positive, energizing and comfort experiences

. It is designed for all those cosmopolitans who seek to combine business with very active leisure or travelers who appreciate design and are looking for a hotel immersed in the local culture, "Salazar explains.

LOCAL ART AND CULTURE

The new hotel has coworking spaces.

Design is the strong point of this hotel. Designed by interior

designer Jaime Bereistain

, the

Madrid red

dots stand out,

referring to theaters, as he himself defines. One of the examples is

a large velvet curtain at the reception

, a screen that evokes the door of Alcalá or the bathrooms where a led reads: "Madrid kills me." Surely, one of the points that features the most

selfies

.

"The initial concept of the hotel is

fun and creative Madrid

," says Bereistain, who was inspired by La Movida in Madrid.

"This rogue moment, entertaining, open, cultured and transgressive. Full of energy and joy. Several artists and graphic designers have drawn emblematic scenes or characters of Madrid to emulate the artistic life of this city," he adds.

THE HOTEL IS PURE THEATER

Red colors the hotel, recreating a personal atmosphere full of character.

It is true that there are different theatrical points of attention: the large mural mosaic of the elevators,

the infinite staircase painted in red

that leads to the basement, the stretched fabric ceiling that imitates a mirror ... "I designed this hotel as if it were a great house where all areas are connected to feel in the same environment ".

Another theme that Bereistain exploited was

the ease of socializing so characteristic of Madrid

, as if it were a traditional tavern.

"An immense rectangular bar located in the

lobby

allows us to connect, get closer and communicate with each other."

In fact, there are several "aesthetic codes" of the Madrid taverns at the Canopy Castellana hotel: the geometric mosaic floors, the multitude of posters and framed drawings, the ease of starting a conversation with your neighbor at the table ...

A PLACE TO TAP

Numerous light bulbs hang "from Madrid to heaven" on the terrace of this hotel.

The gastronomic offer of Canopy Madrid Castellana is modern and adapted to the current lifestyle of our society. A fresh and local brand, distinguished from the traditional. "It is something fundamental and necessary that we give

prominence to the product of the area

, local, zero kilometer. Each region has

products of the highest quality

and this should be taken advantage of. There is nothing better than being able to serve veal meat from the Sierra in our restaurant from Guadarrama de Madrid, for example ", slides Ignacio Martínez, executive chef.

Escandaló offers

classic tapas and grilled dishes

with seasonal products from the region, while at Planta Z Food Truck & Terrace you can enjoy a fun and carefree proposal of

rolls and cocktails

, the best recipe for the afternoon in Azca.

"It is a tribute to the culture of Madrid, to the

Madrid Vibes

".

The garlands of light bulbs underline this traditional and lighthearted party atmosphere, with live performances.

Its objective is to convey that the fact of going to a hotel does not imply having to make a greater expense.

"We have to

offer the neighbor of Madrid a gastronomic offer at the level of the bars and restaurants in the area

, with quality and without abusive prices."

THE CURIOSITIES

The financial district is home to a cosmopolitan hotel open to locals.

Canopy has made a great commitment to sustainability.

It offers zero kilometer water through fountains on the different floors of the hotel and refillable bottles in its rooms to avoid the use of plastic.

To move around the capital?

The hotel offers guests the

Canopy Bikes, perfect for getting around and getting to know the city

in a sustainable way.

The

digital age

does not mean that culture is put aside.

Bereistain loves books and words.

"Sharing knowledge is very important in our society. Nothing better than doing it in a hotel where people have the time to discover and investigate."

In addition, a large part of the

books that decorate the corners come from the Rastro

, an icon of the city.

"It is the very essence of Madrid that I have brought to this hotel."

Much more than a place to sleep, with these strengths and a personality of its own, Canopy does not fear so much competition.

"It does not have to be scary, it is healthy and it helps us to improve, to evolve, to reinvent

ourselves

, to

strive to offer our best version

", ditch Koldo Salazar.

Canopy by Hilton Madrid Castellana

.

Pl. De Carlos Trías Bertrán, 4. Tel. 911 78 18 00. Room prices from 150 euros.

According to the criteria of The Trust Project

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