Its goal is to create a more sustainable future through the use of innovative technology

Nissan launches “Let’s Move” campaign as a partner in Expo 2020

"Nissan" will provide visitors to the "Expo" a glimpse into the company's mobility journey.

From the source

Nissan has announced its new campaign, “Let’s Move,” which combines Nissan’s vision for the future of mobility with the slogan “Expo 2020 Dubai” (Connecting Minds, Creating the Future).

In a statement, Nissan said that, as the official partner for the automotive sector at Expo 2020 Dubai, it launched this campaign dedicated to stressing the importance of creating a more sustainable future through the use of innovative technology to achieve the company's goal of promoting innovation to enrich human lives.

Through the 'Let's Move' campaign, Nissan invites fans to join the brand in creating a smarter, more sustainable and connected future, and to think about what motivates them, such as curiosity, hope or passion.

She stressed that the campaign reflects Nissan's position as an innovative technology-based brand, as it always seeks to be at the forefront of companies that shape the future of mobility and enrich human life by finding solutions to environmental and societal challenges, and achieving a positive impact that benefits people and the planet.

Nissan's campaign for "Expo 2020" was launched under the title "Let's Move" through a short film focusing on the future and highlighting the latest innovations, concepts and technologies, provided that the campaign continues to publish creative content on the brand's digital platforms, and through radio stations and billboards in Region. Expo visitors will have direct access to the campaign through interactive digital activities that will be launched on the company's digital platform throughout the duration of the international event.

In this context, Thierry Sabbagh, CEO of Nissan Middle East, said: “Nissan's global experience, rich regional heritage and forward-looking vision drive our continued growth, as we are committed to creating the future of mobility in all markets in the region.

By adopting a people-centred approach, aligned with the brand’s goal of fostering innovation to enrich human lives, Let’s Take Action allows us to unite all of our goals into an inspiring and futuristic framework, offering an open invitation to explore the future of mobility.”