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The
average
content
viewing time
per user is longer on TikTok than on YouTube in countries such as the United Kingdom and the United States and, in addition, the former engages its users more than the latter, according to data from the Annie app, which analyzes and monitors data from the mobile app industry.
And, according to this application, TikTok is characterized by having "revolutionized the social landscape."
However,
YouTube
is still the leader in total time spent, as it has many more users than
TikTok
.
The Google-owned video giant is estimated to have about 2 billion monthly users, while TikTok was around 700 million in mid-2020.
In any case, the data provided by Annie only takes into account access to these applications from Android phones and excludes China, where TikTok (known locally as Douyin) is deeply rooted.
Annie's data also shows the
growing importance
of TikTok, which has become
the world's
most downloaded app
in the communication, photography, video and entertainment category since 2020.
According to the criteria of The Trust Project
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