China News Service, Beijing, July 30 (Reporter Xie Yiguan) "The Ministry of Industry and Information Technology continues to increase its efforts to discover, expose and deal with APP violations. Up to now, it has organized a total of 16 batches of centralized random tests, inspected 1.39 million APPs, and notified 1407. There were 377 apps that violated regulations and 377 apps that refused to be rectified were removed from the shelves."

　　On July 30, the China Consumers Association held the seventh meeting of the Fifth Council. Lu Chuncong, deputy director of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, said at the meeting.

On July 30, the China Consumers Association held the seventh meeting of the Fifth Council.

Photo by Xie Yiguan, a reporter from China News Service

　　Recently, when the China Consumers Association announced the acceptance of complaints by the National Consumers Association in the first half of 2021, it was pointed out that some operators excessively requested consumers' personal information, such as excessive claims for mobile APP downloads and installations, and must scan codes for registration when ordering meals. One of the main problems reflected by the author.

　　According to Lu Chuncong, APP collects personal information in violation of regulations. There are two main reasons: First, companies excessively pursue economic benefits. The profit model of mobile Internet companies has shifted from online advertising to targeted push and precision marketing based on big data. Some Internet companies are Pursuing profits and collecting user information in violation of regulations; Second, supervision is relatively behind the development of the technology industry, with a large number of apps and frequent version iterations. Many APP applications have online iterative "hot update" functions, and the technology is highly concealed, which has brought huge challenges to supervision. There is an urgent need to strengthen governance.

　　To this end, “the Ministry of Industry and Information Technology has strengthened the systematic governance of APP from four aspects: standard policy formulation, technical means construction, strict supervision of law enforcement, and strengthening of publicity and guidance.” Lu Chuncong said, for example, establishing a notification mechanism for app store rankings that does not implement the main responsibility. , Remove the problematic APP, and carry out the review of the newly added APP.

As of the end of May this year, the number of apps nationwide was 3.02 million, which was a 13% drop from the 3.5 million apps before the special rectification.

　　Lu Chuncong said that in the first half of the year, the Ministry of Industry and Information Technology also carried out special rectifications on two types of problems, namely, users’ strong feedback on opening pop-ups, which are difficult to close and using pop-ups to mislead users to click and jump.

　　"In the second quarter of this year, the number of complaints about APP open-screen pop-up information dropped by 50% from the previous quarter; among the top 100 apps in terms of user usage, the discovery rate of the problem that the open-screen information is difficult to close has dropped from 69% to 1%, using pop-ups to mislead users The discovery rate of click-to-jump problems dropped from 90% to 12%."

　　Lu Chuncong said that in the future, the Ministry of Industry and Information Technology will continue to carry out APP governance. On the one hand, it will work with relevant departments as soon as possible to release and implement the "Interim Provisions on the Management of Personal Information Protection of Mobile Internet Applications"; on the other hand, focus on users with poor app service perception and poor experience In a number of key links, organize and carry out service perception enhancement actions to improve governance intensity and governance effects; at the same time, "look back" on key issues and key enterprises to ensure that the rectified issues "do not rebound or repeat." (Finish)