All is well for Twitter.
The number of daily users known as “monetizable”, that is to say who are exposed to advertisements on the platform, increased by 7 million from one quarter to another, to reach 206 million at the end of June.
The social network also recorded in the second quarter a net profit and a turnover better than expected by the analysts.
It recorded a sharp increase in advertising revenue, 17% from the previous quarter, and almost doubled from the same period last year (+ 87%), to $ 1.05 billion.
Better ad targeting tools
The social network explained, in part, this performance by improving its advertising targeting tools and the tools available to advertisers around video.
"User growth may continue to slow because the base is already large, but we can expect another strong ad revenue growth in the next quarter," commented Nazmul Islam, analyst at eMarketer.
Many technical improvements
The blue bird group also attributes this progress to technical improvements which allow users to be more oriented towards the content and subjects that interest them, in particular thanks to “Topics”, tweets classified by major theme.
Often criticized for the tone of certain exchanges and the circulation of hateful comments, Twitter says it has improved its ability to detect messages with strong or foul language.
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