It is not difficult to see the long line outside the department store to buy Chanel bags.
In addition to waiting in line to buy a Chanel bag, they say that now you have to bring your ID.
According to Chanel Korea's new policy, starting this month, when entering a Chanel store, you must register in the queue in your name and bring your original ID.
It is known as a measure to filter out resellers who buy bags and then resell them with extra money.
In fact, there was a case where a reseller obstructed the entry of other customers by paying with 10 won or 100 won coins to delay the arrival of the desired bag.
Even if you succeed in entering and purchase a bag, you can only pay with the card in your name registered at the time of entry.
Chanel Korea explained that it was a measure to ensure that customers can purchase products fairly, but analysis is coming that this is because the value of Chanel's luxury brand has been undermined as resellers flock to it.