• What's new WhatsApp launches a new function that allows you to hide your most sensitive conversations

  • WhatsApp Zuckerberg in person confirms the arrival of new features

WhatsApp

is one of the most used applications in the world and, for the moment, it has a unique and clear utility: chatting with other people, whether with text, photos, video calls or voice messages.

That is going to change pretty soon.

For a long time,

Facebook, the company that owns WhatsApp

, has been looking for new ways to make the service profitable and that happens by admitting other companies to the platform to directly target the millions of users of the app.

But advertising would be very invasive, how could it be done otherwise?

It seems that they have already come up with a way:

using business accounts so that they can talk to users

once they talk to the company in question, thus avoiding the inconvenience of spam.

And as Mark Zuckerberg recently pointed out, this is about to take off like crazy.

In the next version of WhatsApp,

the option to buy directly from WhatsApp Business accounts

that correspond to private businesses

will be enabled

.

That is, you can go to the store on WhatsApp, without having to go through Amazon or the online website of a business.

Everything is part of a push by Facebook so that its three main platforms,

Facebook itself, Instagram and WhatsApp

, somehow integrate the option to buy from companies that are in the services.

In

WhatsApp

, you can buy directly by opening a chat with a company whose contact we have added.

In the case of

Facebook Marketplace

, sellers will be able to set up an online store directly.

And on

Instagram

, it will be possible both to put ads to buy and to have a profile as a store with the products displayed.

It is still too early to know what impact this alternative purchase system can have to those

already used in eCommerce

, but given the size of WhatsApp, Facebook and Instagram, with billions of users around the world, it could represent a paradigm shift.

The impact

will be especially noticeable in small stores,

which will have to establish profiles and spend time responding to users one by one or creating automated systems to meet user needs.

Still, Facebook has acknowledged with small mouth that its Business versions of WhatsApp still need to take off.

Of the

2 billion users

, only 175 million talk to companies through the app.

According to the criteria of The Trust Project

Know more

  • WhatsApp

  • Facebook

  • Mark Zuckerberg

  • Amazon

  • Social media

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