<Anchor> The
size of the domestic companion animal market is growing rapidly. To catch them, they made dog mukbangs and even dog music videos, and large retailers started to open up their own markets.
Reporter Han Ji-yeon reported.
<Reporter> This
is a company that sells pet supplies, such as dog clothes and accessories.
[Look here, kid, this is right here!]
Beyond taking photos, we also make music videos and music videos.
[You're the only one of me yea You're smiling~ I'm still excited~] This
isn't a song for a lover, it's a song about a dog.
[Baek Hong-seok / President of a pet supply company: I thought that a music video would be more appropriate as a (marketing) method to increase the quality and make it more popular (I chose it.)]
YouTube is overflowing with various companion animal content such as dog food .
The retail industry has also started pioneering online sales channels.
[A dog stroller that you can carry for a lifetime..]
[It feels like restaurant food? There's actually abalone in it]
[Tilson
trying
it once. give me a hand Give me your hand] A
representative example is a live commerce broadcast that enables real-time communication with consumers.
As the so-called 'Pet Pam', who treat animals like family, opened their wallets, the premium snack market made with antibiotic-free and eco-friendly ingredients also showed remarkable growth.
In Korea, pet food and snacks alone cost about 150,000 won per animal per year, which is 14% higher than the global average.
Samgyetang flavored with beef broth,
[because it
contains all
ginseng]
gomtang, pizza, and sausage,
[salt and pepper can be eaten by humans] As
regulations are eased so that pets can cook and sell their own pet menus
.
The delivery market is also expected to grow.
The size of the companion animal market is 3 trillion won, and the age of 15 million pet family members.
Competition for products and ideas targeting a growing market is intensifying.