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Hamburgers with thick patties, fried seasonings, and bulgogi, all of these foods are'Daecheokyuk'. The taste is also close to the taste of real meat, so you can think of taste, health, and even the environment.



Reporter Han Ji-yeon reported on the fast-growing alternative meat market.



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hamburger with a thick patty, seasoned fried, and bulgogi.



All are vegetarian and vegan menus with alternative meats.



[Eunsang Lee/'Vegan' first attempt: I can't distinguish it well from meat, but it's just a homemade burger.]



If there were many health reasons in the past,



[Seo Hyeong-seok/'Vegan' 1st year: I tried it, and I got a little blood It seems to be losing... .]



These days, the consumption of value to protect the environment and animals has also added.



[Shin Joo-hyeon/Vegan restaurant customer: I don't eat because of environmental protection or animal protection... .]



[Jinah Lee / President of Vegan Restaurant: Despite the coronavirus (the use of



substitute meat

) has increased from 1.5 times to 1.8 times in recent years.] As the

market size grows, start-ups that make alternative protein foods are realizing'meat taste'. We are competing for technology development.




To the basic ingredients, soybean flour and starch,



[(Why do seaweed and konjac (powder) enter?) the resultant chewing taste is affected.]



Moisture and high pressure are given to create a substitute meat structure.



[I also use it for jerky. Pork cutlet or steak (also used.)] This



is a chicken breast patty made with substitute meat.



Spices and vegetable oils are added to the basic ingredients to enhance the taste and texture of chicken breast.



The red beet juice perfectly reproduces the color of the meat.



[Yoon So-Hyun/Representative of a large sports manufacturer: It is a large franchise, and now we have started supplying school meals to the military... Growth of 100%, 200% or more every year (is growing.)] As



hypermarkets, convenience stores, and fast food stores are rushing to launch alternative meat products, consumers' choices are becoming more diverse.



The growth of the alternative meat market is expected to accelerate as investment in vegetarian products that are recognized as eco-friendly due to the ESG fever increases.



(Video editing: Jihye So, VJ: Hyunwoo Park)