• Privacy Apple and Facebook, on the warpath for your data

  • Companies Facebook warns its advertisers: Apple will hurt them

Apple and Facebook are at war

and it seems that the first one who could pay the duck is the iPhone user.

Or rather, people who

use Facebook services for free

in exchange for data being collected about them to sell them targeted advertising.

Something that Apple does not like very much.

But what if you can't collect that data as happily as it has been up to now because suddenly you have to ask for permission to do so, and users don't like that so much?

Well, at that point it seems that we are going to get there and the solution for Facebook seems clear:

that the service is no longer free


Facebook and Instagram have begun to send a notification

to their users coinciding with the arrival of the new privacy options of iOS 14.5 in which

they ask them not to deactivate the tracking of their activity

in third-party services for advertising purposes, under the pretext of

maintaining free services.

Apple released last week the new version of its

iOS 14.5

operating system

, with a new privacy policy

and the requirement that applications must request the

user's explicit permission to track it for commercial purposes

, measures that will affect the mobile advertising business of Facebook.

The US company has explained through a statement that it will show its users an "

educational screen

" in which it will give its own version with more context about the advertising tracking to Facebook and Instagram users.

As part of this notification, before users can accept the restrictions allowed by iOS 14.5, Instagram goes on to

require users not to deactivate this advertising function in order to "keep Instagram free


The company also provides more details to explain its ad personalization system, and explains that it uses user activity tracking data to

provide personalized ads

and that it limits the use of activity from other services if the user chooses to disable it in the settings.

The notification from Facebook and Instagram also reports that the changes are due to privacy updates introduced by Apple in iOS 14.5, and that personalized ads


small businesses


According to the criteria of The Trust Project

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