It is a widely used but prohibited practice: sharing Netflix credentials with people outside the family home.
A study published by the consulting firm
BearingPoint
reveals that 41% of French people have admitted to having already shared their password at least once with someone who does not live in the same household, relays
Business Insider
.
This same study shows that this type of practice also affects other streaming platforms.
Thus, 29% of people subscribing to Apple TV + have already shared their credentials, 25% of subscribers to Amazon Prime, 41% for Disney +.
The service most affected by this phenomenon is YouTube Premium, with no less than 46% of subscribers who admitted to having used this practice.
Netflix tries to fight against this phenomenon
Sharing credentials with other people would cost Netflix $ 6.2 billion (about $ 5.1 billion) per year.
“By tolerating this practice, the players risk losing immediate turnover.
But they are gaining in competitiveness and forcing competition, ”analyzed
BearingPoint
.
However, the streaming platform wishes to combat this practice.
Since March, a warning message is displayed when someone connects to the platform from a television located outside the household in which the subscription was taken out.
"If you do not live with the owner of this account, you must have your own account to continue watching", can we read in this type of situation.
A connection code by SMS or e-mail is then sent to verify if the user has access to the account.
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