Youtube Shorts wants to compete with TikTok with short viral videos.



YouTube launched Thursday in the United States a first version of its tool for creating and sharing lightweight Shorts, supposed to compete with the popular TikTok application.

In tests in India, this new service of Google's video platform had accumulated up to 6.5 billion views per day, said Todd Sherman, product manager of YouTube Shorts.

“We are launching YouTube Shorts in beta in the US starting today as we continue to build the experience alongside our global community,” says Sherman.

"We plan to add additional functionality with the further development of Shorts alongside designers and artists."

YouTube is also studying how Shorts users will be able to monetize their content.

Strangely enough, Google hasn't developed a dedicated app: Shorts is currently only available in one section of YouTube.

Cluttered niche

Other US web giants have launched their own lightweight video services in recent months, hoping to compete with TikTok, which the Trump administration had threatened with a US ban.

The former president had accused, without tangible proof, the Chinese group ByteDance, owner of TikTok, of espionage for the benefit of Beijing.

In early March, Netflix launched the "Pour Rire" feature on its mobile application, allowing you to watch short, humorous clips.

In November, Snapchat launched Spotlight, a public thread of content produced by its users.

Instagram, whose parent company is Facebook, also took to short video formats with Reels, which debuted last summer.

  • Youtube

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