A complaint has been filed against Apple with the CNIL, for failure to respect the consent of its users when displaying targeted advertising.

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Andy Wong / AP / SIPA

France Digitale filed a complaint against Apple on Tuesday with the CNIL.

The organization, which brings together more than 2,000 start-ups, accuses the firm of not asking for the consent of its users to display targeted advertising within its own applications.

France Digitale notes that the “Personalized advertising” option added via an update of the settings for Apple iPhones and Mac computers is activated by default.

This option allows targeted advertising to be served within Apple applications, such as the App Store, Apple News, or Stocks application store.

According to its own documentation, the Cupertino (California) company uses personal and technical information, geolocation or research and navigation histories.

Apple claims not to transmit this data

Apple, which communicates widely on its commitment to respect for the privacy of its users, claims not to transmit this data to third parties, but aggregates them in “segments” of a few thousand people.

"We are required to communicate non-personal data to strategic partners working with Apple to offer our products and services, assisting Apple in marketing to customers and selling advertisements on Apple's behalf," he explains. 'business.

"The approval by default and presumed by Apple of the user's consent cannot be declared to comply with European standards in the matter", denounces France Digitale in its complaint to the French regulator of personal data.

The organization also notes that the user is not sufficiently informed of the processing applied to his personal data.

Emotion of the digital advertising world

“We will not allow an unbearable double standard to take hold in the online advertising market!” Said France Digitale CEO Nicolas Brien.

"If the facts are true, that would mean that Apple is allowing itself on its applications things that it does not allow for developers of third-party applications," he said.

Apple has been rolling out for several months a series of changes announced on the occasion of the release of its iOS 14 mobile operating system. In particular, it intends to systematically ask for user authorization to let application developers use the identifier. device advertising (IDFA).

These announcements caused a stir in the world of digital advertising, which is very dependent on the use of personal data.

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