Having an attractive and careful Instagram profile is not just a matter for professionals.

Maintaining a certain coherence between publication and publication and exercising your own gaze are two of the keys to expressing this social network without falling into topics or repetitions.

Here are some tips and advice from amateur and expert photographers to keep in mind.

CAMERA OR MOBILE?

RODRIGO RIVAS

"When someone asks me if it is better to take photos with a mobile phone or a camera to have a nice and beautiful Instagram profile, the answer is always that everything depends on each photograph," says photographer Rodrigo Rivas.

"You can take great photos with mobile phones, and we may not need anything else. The problem is when we want to achieve certain effects or techniques that mobile phones do not yet allow. For example, doing astrophotography or high-speed photography is still difficult with a large quality. But, in general, the use of both devices at the same time can be perfectly valid, just as if we want to use one or the other exclusively. The important thing is to know which photo we want. "

ENTER A DISTINCTIVE ELEMENT

IGNACIO PEREIRA

Long before the confinement that the pandemic brought with it, Ignacio Pereira was already considering what remains of a city when it is stripped of its inhabitants.

The result goes through his unusual images of Madrid, London, Tokyo, New York, Istanbul, Rome or Paris, in which he strategically always maintains a single human presence.

That is his hallmark.

"We have to establish the objective of the project and deepen its study, until we become the reference within that category. Differentiate between a

beautiful photo

as a decorative element and a

good photo

that tells a story and makes us reflect," argued Pereira.

"It's easy to recognize a photograph of Spencer Tunick or Chema Madoz. The tricky thing is to get that personalized stamp that quickly identifies your work without having to physically sign it. Find, work and create your own style. No more."

THE BEAUTY OF EVERYDAY

SECRETS OF MADRID

From his profile Secretos de Madrid, Manuel G. del Moral shares postcards of the capital portrayed from all its edges, revisiting both emblematic monuments and hardly-traveled corners.

"Although it is obvious, I encourage you to walk around the city and its surroundings with your eyes wide open, with your gaze in a constant state of alert. Only in this way, one is able to perceive moments that, normally, we would overlook. The result of a A tireless gaze is a unique photograph. In this way, the beauty of everyday life can be extracted. I also encourage people to get away from the more classic gaze and seek to surprise the viewer with external elements, such as the projections of people's shadows, the reflections that they give us. puddles or playing with perspectives. Another trick is to place the mobile away from our usual point of view. For example, ground level shots offer very surprising shots. In this way, we will achieve new and different images that will attract the attention of our followers ".

PLAY WITH THE LIGHT

In the case of Irene Cruz, the distinctive touch that reveals her authorship before seeing her signature is the cold, soft and filtered light that bathes all her works.

"Instagram is a social network, so I always try to combine various types of content that allow me to better interact with my community: more

lifestyle

photographs

, images of the places where I work, my creative processes, videos and final works," he lists.

"I try to keep everything consistent. Undoubtedly, by taking care of these aspects, I manage to create a very recognizable style. I think that one of the keys to the success of my work is that uniqueness: my photographs and videos would recognize themselves if they were not signed. The signature of my works is my blue light ".

CREATE A LEADING WIRE

BAMBI DOES NOT DIE

With its predilection for pastel tones, the gaze that beats under the artistic pseudonym of Bambi No Muere detects the sweeter side of everyday life.

This taste for certain color ranges is a constant in his work, which acts as a link between publication and publication.

"I see color and I go behind," he assures.

"I also like contrasts very much. I am not attracted to ideal faces or sculptural bodies. I prefer imperfection, faces with wrinkles. That old lady who, at 70 years old, puts on makeup every day with a marked blue eye shadow, I think it is wonderful. I love it because there is an illusion behind it, a contrast between the imperfect and the desire to remain something beautiful ".

CAUSE A REFLECTION

Much cruder is the gaze of Mario Moros, who with his Minimal Stories always manages to sow a reflection through ironies and coincidences.

"In my photos, any resemblance to the coincidence is pure reality," he says.

"These are things that you see on the street if you look closely. They are made up of a fixed element to which a moving element that passes in front gives, for a second, an ironic, poetic or vindictive content. It is about having your eyes open to discover what the street tells us. I am just something like a notary of what the street tells, the one who attests with a photo of the invisible that happens around us. I say that the God of Chance and the Devil Irony walk ten meters in front of me preparing photos. And I have realized that taking advantage of those coincidences and those ironies, the things I want to tell people better reach people, be they a social complaint, a poetic moment or just a simple pun intended. And all without spending a euro on production. "

TELL A (GOOD) STORY

Dara Scully's photographs also speak for themselves.

His first shots were taken with the camera that he was given for his 17th birthday, after being convinced that the image was a channel faster than drawing and more universal than writing.

Specializing in portraiture and constructed photography, her work reveals the same intention that throbs in her other facet: that of a writer.

That is why each image contains the need to tell a story, a story that, on this occasion, has an open ending, at the mercy of the viewer.

CREATE YOUR OWN COMMUNITY

IRENE FABREGUES

Shared interests are the best vein to generate a shared space inside and outside of social networks.

In the case of the photographic collective La calle es Nuestro, created in 2017, the intention was more than evident.

"The street is light, it is color, it is the bustle and loneliness. The street smells, it is heard, it is touched. We feel the street and we soak up its individuality, its people, its large buildings, its suburbs, its damp walls, its rough tiles, and its reflections ", reads his manifesto.

SEARCH THE INTERACTION OF YOUR FOLLOWERS

You don't have to be an expert photographer to generate content that will appeal to hundreds and thousands of followers.

The account of El sereno de Madrid, which has managed to establish itself as a meeting point to share anecdotes, memories and curiosities about the capital is proof of this.

"My account is a reflection of my interests and of what I want to disclose about Madrid", they assure from this profile.

"The followers comment on the publications with great interest because they notice that it has its own personality and is, as many say," authentic. "I flee from the set phrases, the poems and the sayings, but I try that each of the images that I share they are accompanied by a text in an informative key about art, culture or history of Madrid ".

AND REMEMBER: ALWAYS, ALWAYS, ENJOY (REALLY)

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