Tik Tok
has vetoed a campaign by the Xunta de Galicia to promote cultural consumption because the platform only allows campaigns in Castilian in Spanish territory.
According to La Voz de Galicia, the intention of the Xunta was to launch a campaign in all social networks to promote the use of culture at a difficult time for this sector due to the
coronavirus
.
However,
Tik Tok
has not allowed him to publish it on its platform because it is in Galician.
#aculturasegue
, the name of the campaign, began in November with the aim of reactivating culture by reaching as many people as possible.
Hence, it was raised for all social networks such as
,
,
and
Tik Tok
.
In the latter it will not be possible to see because, according to the explanation of the social network, in Spanish territory only the use of Spanish is allowed.
The Xunta has asked
Tik Tok
to reconsider the veto, since Galician is the co-official language of the Autonomous Community, as stated in the Constitution and the Statute of Autonomy, says
La Voz de Galicia
.
The Minister of Culture, Román Rodríguez, has also sent a letter to the platform in which he shows his surprise at not allowing "the contracting of an institutional advertising space because it is in Galician."
The terms of
Tik Tok
indicate that for a publication to be admitted it has to meet certain language requirements, which depend on each territory.
These requirements establish that the publications must be adapted to the language of each territory, whether limited to one or several.
In the case of Spain it is limited only to Spanish.
According to the criteria of The Trust Project
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