Illustration from Tinder -
Igor Golovniov / SOPA Images / Sip / SIPA
While the Covid-19 pandemic has ravaged the accounts of many companies, dating apps appear to be unaware of the crisis.
As BFMTV reports, the sector's turnover even increased by 15% in 2020.
This success may seem counterintuitive.
How can dating apps work in a world where confinements and barrier gestures have become the norm?
Quite simply by offering innovative and attractive features, such as video chats or expanding the geolocation radius.
Thus, according to a report by specialist App Annie, dating apps totaled more than 560 million downloads worldwide last year.
And users have not hesitated to get their hands on the wallet, spending more than three billion dollars on them.
Badoo and Happn on the podium
If Tinder does not yet manage to dethrone local competitors in Asia, such as TanTan, it remains unquestionably the leader in Western countries.
In France, the application is both the one with the most users and the one that has generated the largest purchases.
In the ranking of the most popular applications follow Badoo, Happn, Lovoo, Meetic and Adopte un mec.
The sector remains in any case the most competitive, especially since the arrival on the market of Facebook Dating.
Faced with these upheavals, some leading players do not hesitate to consolidate, like the Russian Dating Group, which has just bought the French application Once, for 18 million dollars.
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