YouTube -
Geeko
It's no secret that YouTube derives the vast majority of its revenue from the ads that appear on videos.
In 2019, YouTube's advertising revenue exceeded $ 15 billion.
However, it seems that the video platform is seeking to diversify its sources of income by drawing inspiration from Amazon and other e-commerce sites.
YouTube is testing a new feature that could be compared to an online sales site.
This new functionality allows viewers to purchase products featured in YouTube videos via links in the description of videos directing them to e-commerce sites or to brands.
We can easily imagine that YouTube could earn a percentage of the sales made through this.
Content creators might also be entitled to a slice of the pie.
Sooner or later
“We're testing a new way for people to easily find and buy the products featured in YouTube videos.
The creators of this pilot can add certain products to their videos.
Viewers can then see a list of featured products by clicking on the cart icon in the lower left corner of the video.
From there, people can explore each product's page to see more information, related videos and purchasing options for that product, ”YouTube explains.
At present, this is still only a test.
Nothing says that the feature will one day be rolled out to all users, but the fact that Google already offers a similar feature on its search engine leaves little room for doubt.
It remains to be seen when YouTube will integrate this new functionality.
High Tech
"V-tubers": These virtual streamers were one of the (big) phenomena of 2020
Web
Have the habits and customs surrounding product placement on YouTube and Instagram evolved?
High Tech
Amazon
Ecommerce
Economy
Google
Youtube