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bingsu specialty store that is familiar to us is currently doing business in China.
However, this place has nothing to do with the Korean shaved ice specialty stores we know.
A Chinese company registers the trademark first and then operates it on a large scale.
So, a Korean company filed a trial for invalidation of the trademark, and the Chinese government agency, which is our patent office, raised the hand of Korea.
Reporter Jo Yoon-ha covered it alone.
<Reporter>
The text behind me is the logo of Seolbing, a Korean bingsu franchise company.
Below that is the logo of a shaved ice maker operating in China, and if you compare the two, they are completely the same, making it difficult to confused what is real.
Menus such as Injeolmi and Strawberry Bingsu, as well as the cafe interior and vibration bells, were copied by a Chinese company.
However, this company has preempted the trademark'Sulbing Element' and has opened hundreds of stores.
Unbearable South Korean Sulbing has filed a trial against a Chinese company for trademark invalidation.
After a half-year hearing, the China Trademark Review and Deliberation Committee, similar to the Korean Intellectual Property Office, issued a rare ruling that raised the hand of Korea's Sulbinger, saying that China's'Solbing Element' trademark was invalid.
They judged that "Chinese companies have disturbed the normal trademark registration order," and "harmed the fair competition order."
[Yoo Seong-won/Patent Attorney: Trademarks that infringe on the legitimate rights of others and applied for the purpose of unfair competition are showing a willingness to unify Article 44 of the (Chinese Trademark Law).]
However, the reporters confirmed that this Chinese company registered There were not one or two Korean companies' trademarks.
[Yoo Seong-won/Patent Attorney: Innisfree, Seolbing, Yamsam, Go Bongmin Kimbap, Kim Gane, etc.] There are a lot
of them.
(Video coverage: Yang Hyeon-cheol, video editing: So Ji-hye)