The Indian group VerSe is developing an application called “Josh”.
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David Talukdar // SIPA
The Indian group VerSe, which develops and publishes a competing application for TikTok, has managed to raise $ 100 million in order to continue its development.
Microsoft and Google decided to invest in this company, certainly believing that the Josh application has a bright future, reports
Bloomberg
.
For now, Josh is only accessible in India, a country where its competitor TikTok is still banned due to disputes with China.
Thus, this application for sharing short video content claims an audience of 77 million active users per month as well as 1.5 billion videos viewed per day on the platform.
VerSe is estimated to be worth more than $ 1 billion
The VerSe group therefore wishes to continue its growth, by investing in particular in artificial intelligence and machine learning, like TikTok which has succeeded in setting up an effective personalized suggestion service for users.
If the Indian market is Josh's priority, the group that publishes the application does not rule out trying to export to other countries.
Separately, the value of VerSe, which also publishes a news aggregator named Dailyhunt, is now estimated at over $ 1 billion.
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