Technology: the tricks that Amazon uses to make you spend more money shopping
Work.This is Amazon's plan to kill supermarket cashiers
Apparently it is an ordinary supermarket.
The exterior, nothing differentiates it from any other large area in which to buy food and household items.
the functioning of this Amazon supermarket
has little to do with what you can find in your neighborhood here in Spain.
After the purchase of the Whole Foods chain,
Amazon Fresh Stores
expand throughout the United States without the pandemic situation having affected their business.
In fact, the North American multinational is doing better than ever and the price of its shares on the stock market
has skyrocketed from $ 2,393 to $ 3,245 in just six months
The first thing that catches the attention of these supermarkets after crossing the threshold of their mechanical doors are their trolleys equipped with a smart screen, according to a video for Tik Tok recorded by the North American @davidsuhchan in which he shows viewers
the shopping experience
A video that reached great popularity levels by jumping from social network to social network and that, on Twitter alone, accumulates more than
5 million views.
The first thing that "
" does -this is what the author of the video refers to- is to show a two-minute video tutorial to consumers in which he explains to customers how they should use these shopping carts that, in short,
come to do the functions of scale and cash register
To buy fruits and vegetables, the video shows how customers must manually enter the code of the variety they have chosen.
Once this is done, a photo appears on the screen of said product and, after confirming that it is the correct one, they can place it inside the cart.
will be in charge of weighing it and calculating the amount
Finally, it only remains for the customer to confirm that they intend to purchase the product by touching the
Another novelty that these supermarkets have is that they have installed different devices with Alexa so that
customers can consult Amazon's virtual assistant in which aisle are the different items
In the case of packaged products, the video shows how customers must place them inside the cart (just in front of the handle with which they are pushed) and the latter will scan it and add it to the purchase receipt.
On the cart screen you can see in real time how the scans are being carried out
and the products in the account are pointed out.
In addition to food and the typical products that we can find in any supermarket, these centers of the Amazon chain have a section that sells Fire tablets, Echo smart speakers and
other electronic products manufactured by the multinational itself
Finally, the most striking part of the video is the check-out area, where
the boxes would be found in a normal supermarket
Instead, the supermarket has an area with green painted floors in which to confirm the purchase.
To do this, the author of the video associates the content of your purchase with your Amazon account through the tablet incorporated in the cart and, simply with a
few taps on the screen, the operation is confirmed
Finally, the author of the video shows
his Amazon account in which all the products
he has bought in this particular supermarket
have been registered
: without cashiers and without using cash.
According to the criteria of The Trust Project
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