Instead of applause, Elon hears Musk honking.

The head of the company stands on an open-air stage in Fremont, California, with 240 Tesla Model 3 cars parked in front of him like in a drive-in theater.

This is what a Tesla general meeting looks like in Corona times.

This was followed by Battery Day, where Musk presented innovations from the Tesla world.

One of the most important days of the year for fans and shareholders.

Will Elon Musk introduce the next big thing?

At least Musk announced a big step.

He wants to push the starting price for a Tesla to 25,000 dollars (approx. 21,000 euros) - and the car should also be able to drive autonomously.

"We want the transition to sustainable mobility that everyone can afford," says the Tesla boss.

An announcement that continues to put the competitors in Germany and other countries under pressure.

Should Musk keep this promise, Tesla would set new standards in price.

The Model 3 is currently available in the US from $ 40,000.


Tesla wants to further expand its pioneering position in electromobility.

Musk announced a new target of one percent market share in the global auto market.

That would be around 20 million vehicles per year.

Tesla delivered 367,000 cars in the past year.

Around a million electric cars with a T on the front are currently on the road.

In order to achieve the targeted growth, Tesla has to expand strongly.

Tera instead of giga

Tesla is pursuing an unusual strategy.

In the automotive industry, it usually works like this: Manufacturers assemble prefabricated components from suppliers.

Tesla, on the other hand, develops and manufactures as much as possible in-house.

This also applies to the battery cells.

Musk and Drew Baglino, his employee responsible for energy, explained at Battery Day how they will change cell chemistry, the format of the cells and how they will be installed in the vehicle.

In doing so, they want to reduce capital expenditure in production by 69 percent per gigawatt hour.

The production price per kilowatt hour is expected to drop by 56 percent.

Musk and Baglino do not mention specific sums.

But in the industry it is said that Tesla has already fallen below the price threshold of 100 US dollars per kilowatt hour - but so has Volkswagen.

Musk aims to implement its ambitious plans within the next 18 months.

The new cell production should unfold its full effect in three years at the latest: doubled range, with halved manufacturing costs.

These are ambitious goals.

But Musk has always realized his announcements - even if it often took a little longer than he initially announced.

To make this happen, Musk is counting on expanding the production capacity of its battery factory.

Tesla factories are not even modestly called Gigafactory, but that is not enough for Musk.

"Tera is the new Giga," says the founder.

The production volume of the Tesla battery factory is expected to increase to 100 gigawatt hours by 2022, and 3,000 gigawatt hours or 3 terawatt hours by 2030.

Tesla intends to maintain the cooperation with its previous cell suppliers Panasonic, LG Chem and CATL.

"We need all the battery capacities," says Musk.