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Online open market Coupang connects sellers and consumers and receives commissions.

In order to attract a lot of customers, the method of exposing the cheapest products as representatives is controversial.

The side effects of consumers buying wrong and low quality products are continuing as they ignore the copyrights of sellers.



Reporter Jang Hoon-gyeong covered it.



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consumer who bought this coat in Coupang had an absurd experience.



I bought it with confidence at least half the price of other sellers and delivered a coat of poor quality.



Similar damage continues.



[Coupang user: (to another seller's product) There is a review saying'I received a good hat'.

(I bought the cheapest product) There are some nonsense Korean words written on it.

The moment you look at it, you can see the craziness of lockstitching.] Coupang selects



the seller who offered the lowest price as the winner, that is, the winner, and only the products

of WINNER are

exposed to consumers immediately.



The problem is that WINNER takes all the representative images posted by the first seller and customer inquiries and reviews carefully managed by previous sellers.



In some cases, the representative image is stolen by WINNER, who has no rights, even though the model and the model have written a contract for a portrait right at their own expense.



[Coupang Seller A: It is just giving (representative image) for other sellers to sell in Coupang.

Even if you put another image, it will come out as this image.

It's a portrait infringement, obviously.]



Consumer confusion is also great.



[Seeds / Kupang users Kim Mo: I was browsing buy a laptop dock (CEO), the product from the product yirang details in the photo was entirely else -



Kupang Terms Kupang, etc. Products and photographs the seller has provided Of course, it also makes it available to other vendors.



Even if you stop selling in Coupang, the content you provide once can still be used by Coupang.



On the other hand, if there is a problem with the sale of the product, the seller is responsible for all responsibility.



Legal experts point out that it violates the Terms and Conditions Act and the Unfair Competition Prevention Act.



Coupang said, "The WINNER system helps small sellers, guides inexpensive products and benefits consumers."



The Fair Trade Commission is reviewing the terms and conditions for unfairness, and sellers are also preparing class action suits.