It's no secret that social networks occupy an important place in the daily life of many people. A trend that seems to touch more and more people around the world. According to the new “Digital Report” for the second quarter of 2020 produced by We Are Social and Hootsuite, more than half of earthlings use social networks. Specifically, 51% of the world's population surf Facebook, Twitter, Instagram and other TikTok.
According to the two entities, the number of social network users increased by more than 10% between July 2019 and July 2020. If the containment put in place to fight against the spread of the coronavirus is certainly there for something, it does not would not be the only explanation. The democratization of smartphones and the perpetual proliferation of applications may also explain the finding.
Beyond the increase in users, their behavior has also changed in recent months. According to the report by We Are Social and Hootsuite, a user is registered on 8.8 different platforms, on average. This is explained by the specificity of the different social networks. Users register with several platforms depending on their concept; sharing photos, making videos, chatting with relatives, video calls, looking for a job or even informing.
Among the most popular applications, we find, as always, Facebook in first position, followed by YouTube and WhatsApp. Messenger, WeChat and Instagram occupy the 4th, 5th and 6th places in the ranking. TikTok, which is attracting more and more young users, is in 7th place. As for Twitter, the social network with the bird is lagging behind since it occupies the 16th place in the ranking with 326 million users. It does less well than Snapchat (14th) and its 397 million users.
With the democratization of internet access and smartphones, we can expect more and more people to sign up on social media in the years to come.
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