Facebook draws a line under Lasso, his copy of TikTok - Geeko
Mark Zuckerberg's company regularly tries to recreate the success of Facebook by launching new applications. And what could be better than taking inspiration from the latest fashionable social network to achieve this? A reflection that Facebook followed by launching in 2018 Lasso, an app largely inspired by TikTok.
Lasso users could make short humorous videos related to beauty or fitness and share them with the world on the app, but also on Facebook and Instagram. A concept that obviously recalls TikTok.
Unfortunately, the copy does not seem to have been up to the task of dethroning the original. Several Lasso users have indeed reported that they had received notifications telling them that the application would no longer be available from July 10. In anticipation, users are invited to download the videos they want to keep. Predictably, launched in 2018, Lasso was only available in a limited number of countries.
If Lasso has indeed not met the expected success, the launch of the new Reels section on Instagram - owned by Facebook - must also have something to do with it. Indeed, Facebook is currently deploying a new section on Instagram which is once again inspired by ... TikTok.
The TikTok copy application will therefore close on July 10, but it will not be the only Facebook experience to disappear. Indeed, TechChrunch reports that Facebook will also close Hobbi, its copy of Pinterest, on the same date. This last social network had however emerged very recently, last February. According to the American media, Hobbi has only been downloaded 7,000 times since its launch, which would have pushed Mark Zuckerberg's business to limit costs.
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