The L'Oréal logo (Photo illustration). - JOHN MACDOUGALL / AFP
No more “white”, “whitening”, “clear”… L'Oréal has decided to remove certain words from its cosmetic packaging following the anti-racist demonstrations that have taken place around the world in recent weeks. A decision officially announced this Saturday in a press release published in English, but which is not to everyone's taste.
Very quickly after this announcement, a boycott campaign via the hashtag # BoycottLoreal was launched on social networks. This Sunday morning, the hashtag #JarreteLoreal even ranked at the top of the trending topics , that is to say the most commented subjects on Twitter. Many internet users have thus expressed their misunderstanding and especially their dissatisfaction after the decision made by the cosmetics group, explaining that they would no longer buy any product of the brand.
Because it's no longer worth it !!! 🙄🙄🙄 # JarreteLoreal pic.twitter.com/XEpX2FSEnc- Aurelvanlife (@AurelDaubercies) June 27, 2020
"If L'Oréal no longer wants whites ... I don't want them to make me tan anymore!" "
Several internet users have thus relayed videos in which they are seen throwing L'Oréal products in the trash. A video, liked more than a thousand times, shows a tanning product that ends up in the basket. "If L'Oréal no longer wants whites ... I don't want them to make me tan anymore!" Writes the internet user. In another, it's a shampoo that ends up in the bottom of the trash…
If L'Oréal doesn't want whites anymore ... I don't want them to make me tan anymore! # JarreteLoreal # BoycottLoreal pic.twitter.com/Ol3FhN0Hcm- Snocxuatrom (@lavilledusud) June 27, 2020
L'Oréal removes the words "white" and "whitening" from its products? #jarreteLoreal pic.twitter.com/FGXvss6xSU- Michel Campillo (@CampilloMichel) June 27, 2020
"Boycott L'Oréal for real reasons, animal testing, its investments considerably in Israel, a state that practices apartheid and colonialism ... And no, it's for words withdrawn from its products ... You are as repulsive as this firm #JarreteLoreal ", also tweeted a user.
Boycott L'Oreal for real reason, animal testing, its investments considerably in Israel, a state that practices apartheid and colonialism ...
And no, it's for words withdrawn from its products ...
You are also repugnant than this firm. #JarreteLoreal
Many personalities have also taken up this subject, most in a tone of humor by denouncing the absurdity of this decision.
Uh, at the speed where things are going, I have a small question: am I still allowed to have white hair? ..... 🤐😧 #Loreal https://t.co/z1g1YXqNLg- Isabelle Morini-Bosc (@IsaMoriniBosc) June 27, 2020
Dear Doctor Twitter,
This morning after drinking my little black, I voted white at the Colbert high school in my neighborhood.
Am I a systemic racist or an unaccounted for disillusioned citizen? # Municipales2020 #loreal #betterwrite
Cry or laugh? # LOréal decides to delete the words #blanchissant and #clair from the description of its cosmetic products! Why not delete #white and #white from the vocabulary? This world of # demagoguery and # cowardice goes crazy! @BFMTV- Philippe Bilger (@BilgerPhilippe) June 27, 2020
The case was also recovered by certain politicians, like Philippe de Villiers, the founder of the famous Puy-du-Fou. "If this French flagship makes its customers feel the shame of their skin color in the name of this delusional ideology, I ask all the refractory Gauls to stop L'Oréal," he tweeted.
"The L'Oréal group has decided to remove the words white / whitening / clear from all of its products intended to standardize the skin," said the French giant in a racialist marketing statement today.- Philippe de Villiers (@PhdeVilliers) June 27, 2020
Brands under pressure
In the United States especially, but also in France, India or Australia, brands are under pressure before the anger expressed since the death at the end of May of George Floyd, an African-American asphyxiated by a white police officer in Minneapolis.
The L'Oréal group decided on Saturday to remove "the words white / whitening, clear (fair / fairness, light / lightening) from all its products intended to standardize the skin". The French group's decision comes after that of the Indian subsidiary of Unilever, which chose to rename its lightening cream "Fair & Lovely". The American giant, Johnson and Johnson has decided to go further, this week by banning the sale of lightening substances designed for Asia and the Middle East.
Racism: L'Oréal to remove certain words, such as "whitening", from its products
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- By the Web
- George Floyd
- Social media
- Internet users