A new measure against disinformation. The giant Google will add labels to the images, to signal if they are misleading, the company announced Monday.
The new “Fact Check” tags will appear in the photo and video results on the search engine. In its press release, Google gives the example of photos which claim to show, wrongly, sharks swimming on the streets of Houston after a hurricane in 2017. These untrue content had widely circulated on the web.
Image linked to a fact-checking article
“Photos and videos are an incredible way to help people understand what's going on in the world. But the power of visual content has its pitfalls, like the origin, authenticity or context of an image, "said Harris Cohen, product manager at Google.
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"Starting today we will be posting fact-checking articles in the Google Images section to help users form a more informed opinion about what they are seeing online. The new system will be based on the ClaimReview database, which is powered by independent auditors.
If a user clicks on one of the search results to see the larger image, he will see, below the enlarged image, a summary of the fact-checking article, which may also concern the image itself as the associated text. Google has assured that the new labels will not affect the order of results: "Our systems are designed to display the most appropriate and reliable information, including from sources that do fact-checking," said Harris Cohen. .
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