Japan's McDonald's announced that it will be relaunching the limited-edition menu'Karubi' burger, and it has become an online game.

Recently, McDonald's of Japan said on the homepage and SNS, "Introducing popular beef burgers from all over the world," three burgers will be available from the 24th. However, with'Mighty Beef Original' from Canada and'Smoky BBQ' from England, we introduced'Karubi Mac' as a representative menu of Japan.

According to the menu description published on the homepage,'Karubi Mac' is a menu that has already been released several times at McDonald's in Japan. McDonald's side said, "'Karubi Mac' is a familiar menu because it has been steadily loved by Japanese consumers," and "Garbi" in hamburgers, "I brewed in the spicy sauce of McDonald's Japan," explained the recipe.
As the Japanese McDonald's advertisement became known in the domestic online community, the netizens criticized that they were "Japaneseizing Korean food "ribs". They pointed out that they did not use words such as Yakiniku, a Japanese grilled food, or Teriyaki, which is a soy sauce-based dish, but instead used Korean ribs as'Karubi'.

One netizen also questioned the way the menu was presented. It means that ‘Karubi’ is written in hiragana, not katakana. The netizen said, "If I wanted to specify that it was a foreign food, I would have written it in katakana, but in terms of it written in hiragana, I can see the intention to Japaneseize it."

Some controversial Japanese netizens said, "This burger has been released steadily since a few years ago. I don't understand that it's been controversial now." Although claimed, there were not many people who responded strangely in Japan. One Japanese netizen said, "It's strange to think that the representative burger in Japan is "Karubi Mac". "It's right to call it a teriyaki burger." 

This is'News Pick'.

(Photo = Japanese McDonald's website capture)