The number of registrations of new cars in the Netherlands is under pressure. In March and April, sales fell by 23.4 and 53 percent, respectively. In May, 59.2 percent fewer cars were registered. As a result, almost all brands sold less in the first five months than last year. However, some brands managed to limit the damage. Which companies were they?
For the volume brands, only one manufacturer recorded a sales increase until May: Porsche.
834 copies were registered, compared to 532 in the same period a year earlier. That equates to a plus of 57 percent.
Especially the Cayenne is doing a lot better with 378 pieces than last year, while this SUV costs at least 115,300 euros. Porsche also reaps the benefits of the fully electric Taycan, of which 108 have already been registered.
Kia, MINI and Land Rover keep damage limited
In particular, other brands kept damage to a minimum. Kia succeeded best in this, as this brand only lost 2.2 percent compared to last year. The South Korean brand is now by far the second largest brand in the Netherlands.
The electric Niro is available faster and that is reflected in the sales statistics. The also electric Soul also contributes, just like the Kia ProCeed.
MINI sold 8.3 percent fewer cars in the first five months than a year earlier. As with Kia, this is mainly due to the arrival of an electric car, the MINI Electric. As a result, the number of registrations of the MINI MINI was maintained and thus the sale of the brand as a whole.
There is also an honorable mention for Land Rover. There, the number of registrations fell by 9 percent through May. With the British brand, it was the new Range Rover Evoque that pulled the cart and thus limited damage.
Thanks to the e-Soul, Kia is now the second brand in the Netherlands. (Photo: Kia)
Opel suffers from disappeared city car
Many other brands lost sales by tens of percent. A negative outlier was Smart, which has only sold fully electric models for several months. The brand does not benefit from this, as 78 percent fewer cars were registered. However, these are extremely small numbers, as the brand sold 38 new cars through May.
The same applies to the teased Alfa Romeo. The Italian brand registered 111 new vehicles, a decrease of 70 percent. Sister brand Jeep saw sales fall by 78 percent to 143 copies. And with 211 cars, Jaguar has sold 51 percent less so far this year.
Percentally, Opel performed better, but in absolute numbers this year has been a drama so far. The number of registrations dropped from 14,329 in the first five months of 2019 to 7,689 copies in the same period a year later. This represents a 46 percent drop. Opel is particularly affected by the disappearance of the city car Karl, of which no fewer than 3,395 copies were registered in the first five months of last year.
On the other hand, sales of the new Corsa, which also includes a fully electric version, are yet to start. Moreover, Opel will soon release the all-new Mokka. This model also has an electric version.
Number of registrations up to and including May
- Alfa Romeo: 111 (-70 percent)
- Audi: 4,247 (-24 percent)
- BMW: 7,845 (-25 percent)
- Citroen: 4,537 (-33 percent)
- Dacia: 679 (-38 percent)
- DS: 209 (-38 percent)
- Fiat: 1,638 (-30 percent)
- Ford: 7,819 (-33 percent)
- Honda: 466 (-36 percent)
- Hyundai: 4,385 (-34 percent)
- Jaguar: 211 (-51 percent)
- Jeep: 143 (-76 percent)
- Kia: 11,261 (-2.2 percent)
- Land Rover: 633 (-9 percent)
- Lexus: 297 (-27 percent)
- Mazda: 2,556 (-38 percent)
- Mercedes-Benz: 5,882 (-19 percent)
- MINI: 3,059 (-8.3 percent)
- Mitsubishi: 2,203 (-33 percent)
- Nissan: 3,634 (-35 percent)
- Opel: 7,689 (-46 percent)
- Peugeot: 9,385 (-31 percent)
- Porsche: 834 (+57 percent)
- Renault: 7,879 (-24 percent)
- Seat: 3,710 (-26 percent)
- Skoda: 6,201 (-23 percent)
- Smart: 38 (-78 percent)
- Subaru: 141 (-27 percent)
- Suzuki: 2,742 (-37 percent)
- Tesla: 2,099 (-43 percent)
- Toyota: 8,982 (-12 percent)
- Volkswagen: 15,237 (-27 percent)
- Volvo: 5,188 (-38 percent)
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