Instagram has planned to remunerate content creators on its video platform IGTV reports Strategies . The announcement was made this Wednesday by the social network on his blog and will initially concern the United States. On the basis of what is in force within YouTube, the company will share the advertising revenues with the various influencers. One way for her, with this measure, to encourage the creation of content on her platform.
For this, ads to watch will be installed next week in IGTV. Designed to be viewed on a smartphone, they can last up to fifteen seconds and will be triggered when a user clicks on a preview in his stream. The social network indicates that it will test different options during the year, such as the possibility of skipping the ad.
Income only for a few influencers
Based on YouTube's prices, the remuneration that the social network agrees to share with the content producer reaches 55% of advertising revenue. At first, this formula will be tested with a small group of creators and advertisers in the United States.
Separated from Instagram when it was created in June 2018, the IGTV platform is now the fourth format offered by the social network, alongside news feeds, stories and live shows. The Facebook-owned company also encourages content producers "to implement a strategy that is different depending on the format".
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