In France, companies will soon no longer be allowed to destroy their non-food stocks. By 23 December 2023 at the latest, depending on the sector, according to the anti-waste law for the circular economy. On this date, "the disposal of unsold non-food products will be prohibited". The entire industrial sector will therefore have to rethink the management of its stocks. And this is where a company like Stocklear comes in, placing itself as an alternative to the destruction or incineration of these overproductions.
"We are in tune with the times," says Belgian entrepreneur Simon Vancoppenolle, who has chosen to set up his startup within the Euratechnologies ecosystem, in France, in Roubaix. "I made the choice from the start to come here to Euratech, because the power of the ecosystem is such that we cannot resist it," said the entrepreneur in an internal video.
A startup that has evolved
Simon Vancoppenole is not his first try. In 2017, he co-founded Homméos: "We then offered unsold ready-to-wear brands on our site". A year later, his partner is no longer part of the project and he changes his activity. “No more Homméos and private sales. And make way for Boost Your Brand: B2B marketplace dedicated to destocking ”, he explains. Boost Your Brand becomes Stocklear in November 2019.
The startup already has 250 B2B transactions, with 79 brands in 15 different countries. The brands are European, but the startup announces customers around the world. The short-term objective is to "become the benchmark for retailers and brands in the digitalization of the resale of unsold goods and customer returns in France and Belgium," explains Simon Vancoppenolle. To become in the longer term "the European leader in second life".
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