The Tesla Model 3 has virtually no electric competitors in the market. This will change with the arrival of Polestar 2 this year. The brand detached from Volvo opens a direct attack on paper. Will the Polestar 2 become the new number one?
Tesla models have become increasingly competitive in recent years. But the law of the inhibitory advantage does not yet seem to get a grip on the American brand.
Yes, according to car journalists, the Audi e-tron is better finished, the Jaguar I-Pace drives better and the Mercedes-Benz EQC is quieter. Still, no model can match Tesla's driving range and ease of loading or make more of an impact with gadgets - to name a few.
The Tesla Model 3 has no electric competition at all, because despite the fact that some versions of the Kia Niro and Nissan Leaf come close in price, the cars are completely different.
In many countries, the Model 3 now sells not only better than its electric counterparts, but also better than competitors with a fuel engine. However, with the Polestar 2, there is a hijacker on the coast. Will the Chinese Swede succeed where other models were less successful compared to Tesla.
Polestar hopes to impress with the Polestar 2. (Photo: Polestar)
Striking resemblance to Tesla
In any case, the similarities are striking. The Model 3 Long Range and Polestar 2 are practically the same length, width and weight. In addition, they have a similar battery pack on board, they sprint to 100 kilometers per hour in almost the same time and models with almost 60,000 euros cost almost the same.
However, as is so often the case, Polestar says that the Polestar 2 was not developed as a Tesla competitor. "We are proud to come up with an alternative to this part of the market, which is different in many ways from the Tesla. That's why we want to bring people from other brands into the electric segment instead of Tesla- convince owners to switch, "said PR boss Andrew Lytheer in conversation with NU.nl.
Lytheer is not concerned about the supply of battery cells, which other manufacturers recently had problems with. "Together with Volvo, we have had enough for the next ten years."
The Polestar 2 is a bit high on its feet. (Photo: Polestar)
Chinese parent company very inspiring
Like Volvo, Polestar is part of the Chinese Zhejiang Geely Holding Group. This has many advantages for the brand, says Lytheer.
"Although the time of conference calls is not ideal for everyone in Europe given the time difference, the can do mentality and togetherness of the Chinese is very inspiring. That production of the Polestar 2 could start in March amid all the tumult in the world is proof of that. "
The Polestar 2 started life in 2016 as Volvo 40.2, then a harbinger of the so successful V40 in the Netherlands. It was soon decided that a car in that form did not suit Volvo. However, Polestar is not afraid that the lack of brand awareness will get in the way of success.
"Thanks to our link with Volvo, we are actually doing better in terms of name recognition than usual for such a young brand. In addition, the reactions to the Polestar 2 are unanimously favorable."
The 2016 Volvo 40.2 concept car heralds the Polestar 2. (Photo: Volvo)
Deliberately starting small
As a forerunner in the field of electric driving, the Netherlands is one of the seven European markets that Polestar will initially focus on. "By starting small, we can ensure that we can use our resources, knowledge and attention effectively," says Lytheer.
He cannot make statements about the number of orders that the brand has received from the Netherlands for the Polestar, but that the initial interest in the model has also translated into orders.
Prices in the Netherlands start at 59,800 euros. Polestar specifies a maximum driving range of 470 kilometers for the Polestar 2.
To stay in the numbers for a while; next year the Polestar 2 and the Tesla Model 3 will be joined by the BMW i4.
The Polestar will have an Android infotainment system. (Photo: Polestar)