Instagram CEO Adam Mosseri (illustration). - Ryuzo Suzuki / AP / SIPA

You shouldn't spend too much time on Instagram, it's… the Instagram CEO who tells you. Interviewed by the American channel NBC, Adam Mosseri recently advised users of the social network to limit their number of daily publications.

"Do not multiply posts on Instagram," said the CEO on Tuesday, pointing the finger at compulsive clicks. "I can't do this kind of thing. According to the official, publishing once a day is enough, reports 01.net .

"People feel a little better on Instagram"

"I think it's OK to be content with a publication," says Adam Mosseri. "But young people don't think so ... It looks like they're forcing themselves to do it." In the rest of the interview, the CEO emphasizes the difference between Instagram and its owner, Facebook. Some of Facebook's mistakes have been avoided on its affiliate.

"People feel a little better on Instagram, probably because it's more focused on less contentious things," he said. Instagram indeed inscribes its policy with the aim of promoting “digital well-being”. "We will make decisions that will hurt the business if it helps people's well-being and health," said Adam Mosseri in November 2019.

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