US President Donald Trump has purchased all advertising space on YouTube for the days preceding the US presidential election on November 3, reports Bloomberg news agency Friday. In the US, only YouTube's ads can be seen on the YouTube homepage.
The costs for the advertisements can amount to 1 million dollars (around 927,000 euros) per day. It is not known how long the ads will remain on YouTube, but insiders say the ads were purchased for "early November," when voters in the United States are preparing for the polls.
YouTube declined to comment on the deal, but said it is common for political advertisers to buy a lot of advertising space. "In the past, political groups have placed various types of advertisements prior to election day," a spokesperson wrote in an email to Bloomberg . "All advertisers follow the same process and are welcome to buy the space, as long as their ads comply with our policies."
Google, the parent company of YouTube, restricted the possibilities for political advertisements in November. Politicians could use the advertising space on YouTube to send targeted messages to a specific group of voters. This method of presenting advertising is called (micro) targeting.
According to the new Google guidelines, politicians can only focus on the age, zip code and gender of Google users. Trump's advertisements are therefore not aimed at a specific group of people, but instead focus on the entire United States.
Presidential candidates put a lot of money into online campaigns. According to Bloomberg , these costs will rise to $ 1.34 billion during the upcoming elections. That is almost twice as much as what was spent on this during the 2016 presidential election.