General Motors (GM) will stop the Holden brand in 2021, which will also leave Australia and New Zealand. In addition, GM is divesting the plant in Thailand, according to a reorganization announced on Monday.
A buyer for the Thai production center of GM has already been found in the Chinese manufacturer Great Wall. Earlier the Chinese took over a GM plant in India.
With the decisions, the American group limits itself to a large extent to sales in North and South America, China and South Korea.
From now on, GM will focus primarily on countries where it "has the right strategy for profitable operations," said CEO Mary Barra. "Investments that can accelerate mobility of the future, such as electric and autonomous vehicles, are a priority," she added.
The last three years GM has withdrawn from India, Indonesia and Vietnam, among others. In addition, Opel was sold in 2017 to the French PSA group, parent company of Citroën and Peugeot.
GM previously pulled the plug from brands such as Hummer, Oldsmobile, Pontiac, Saab and Saturn. Hummer returns in May as an electric model under the GM-GMC brand.
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