The configuration of the ad blocker integrated into Google’s Chrome browser will change on August 5, 2022, the browser announced on Wednesday. The tool will indeed be reprogrammed and the criteria leading to the deletion or not of a modified advertising message. The most invasive elements will be targeted. The American giant has in fact chosen to apply rules that make it possible to combat content that the Coalition for Better Ads association considers harmful.
By carrying out a study among 45,000 Internet users, the organization identified the different types of advertisements that are the most disturbing for users. Their authors have a few months to make their messages conform to the recommendations of Coalition for Better Ads. The objective is to improve the public's opinion of online promotion campaigns by making the most invasive disappear.
YouTube will also be affected
Among the formats targeted by the next version of the Chrome blocker are pop-ups with a scary message that suddenly appear on the screen. The video messages have not been forgotten by Google. Windows covering more than 20% of the image broadcasting area will be excluded. Just like ads that interrupt playback or those that last more than 30 seconds and that can only be ignored after 5 seconds.
This policy will also apply to YouTube, owned by Google. The Californian firm hopes that these measures will encourage publishers of promotional messages to favor the least aggressive formats and will highlight sites that comply with these new rules.
High-Tech
Norwegian browser Opera digs into focus on security and mobile
High-Tech
Google: Cookies will be deleted within two years from the Chrome browser
- High-Tech
- Google chrome
- Publicity