Facebook explained on Monday how it intends to "react to both deepfakes and other trafficked content". In a post on the company's blog, Monika Bickert, vice-president in charge of global management policy, deplores the impact that certain transformed videos or certain retouched photos can have.
The manager indicates that the social network will not hesitate to delete posts containing misleading images modified in order to mislead internet users.
Periodic content is not targeted
"This policy does not apply to satirical or parodic content or to videos whose only modifications consist in modifying the order of words or making some of them disappear", specifies however Monika Bickert. The moderators will delete the elements whose modifications "are not perceptible to an average person", "seem authentic" and "can make believe that the protagonist of a video said words that he never actually said" .
To better fight against special effects, the company launched the Deep Fake Detection Challenge last September. This program is intended to encourage the development of digital tools allowing the identification of manipulations. It receives a subsidy of 10 million dollars (around 9 million euros). The previous rules regarding hate speech, violence or nudity also remain in force for all videos, photos and audio files posted on Facebook.
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